Regional Sales Manager

Grupo NORS; Mississauga; On-site; CAD 90,000 - 130,000; Full time

Job summary

Grupo NORS in Mississauga is seeking a Regional Sales Manager to lead the sales team across Mississauga and Quebec markets. You will train and coach Territory Managers, set monthly/quarterly/annual quotas, and drive performance through robust reporting and customer engagement.

In this role, you will coordinate with product support for timely equipment delivery, maintain market awareness, and manage relationships with financing partners.

Qualifications

• Bilingualism in English and French is required with strong verbal and written communication skills.
• Experience leading a sales team and driving quotas/targets.
• Ability to develop and manage forecasts and budgets.

Responsibilities

• Train, coach, and mentor sales team members to have an effective and efficient team.
• Develop monthly, quarterly, annual sales quotas for Territory Managers and maintain the sales process with CAR and TM Call Reports.
• Ensure all sales employees have the tools and support they require to work efficiently.
• Maintain customer relationships during equipment handovers for a positive delivery experience.
• Communicate with clients about after-sales inquiries and services.
• Lead sales initiatives and refine strategies to improve market share and performance.
• Collaborate with product support to ensure efficient equipment delivery and customer experience.
• Report to upper management on sales performance and new products entering the marketplace.
• Lead with financing organizations including VFS and other lenders.

Skills

Bilingual English and French

Sales management

Customer relationship management

Reporting & forecasting

Job description

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With a legacy of over 90 years, we continue to grow and strengthen our presence in the 7 countries where we operate, with more than 100 units and representation of leading brands in our business areas. Every day, we strive to meet market needs with excellent solutions, equipment, and services — and we believe we have the best talent to deliver on those expectations. Ready to take the next step in your career? Your new opportunity might be right here.

We are looking for a Regional Sales Manager to join our Sales t eam in Mississauga, Laval , saint-augustin or Boucherville.

Main Responsibilities

• Train, coach, and mentor sales team members to have an effective and efficient team.
• Help develop monthly, quarterly, annual sales quotas for Territory Managers and maintain the sales process with the goal of maintaining market awareness through CAR (Competitive Activity Reports – lost sales) and daily TM Call Reports – To ensure that we have something that is measurable for the purposes of budgeting, forecasting, gauging TM activity, and to maintain TM accountability.
• Ensuring all sales employees have the tools & support they require to work efficiently and effectively.
• Maintaining and building customer relationships during equipment handovers and to ensure a safe and positive customer delivery experience.
• Communicating with clients so they are aware who to call and contact for after sales inquiries and services.
• Ensuring all TM’s have market awareness top of mind and achieving market share goals as agreed for the long-term success of the company and the manufacturer.
• Implement sales initiatives by developing field sales action plans and reviewing sales performance.
• Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
• Complete sales operation requirements by scheduling and assigning sales team members and following up on work results.
• Assisting in the resolution of customer disputes/concerns in order to ensure customer satisfaction, clarify payment issues, etc.
• Regularly scheduled customer visits with Territory Managers – To ensure TM’s are following Strongco protocols, evaluate their performance and training, help establish new and maintain current customer relationships along with ensuring a positive customer experience with Territory Managers, respective branches, and sales management.
• Working closely with product support (service and parts departments) to ensure efficient and effective delivery of equipment and a positive customer experience.
• Evolve & refine the customer experience, strategy, process, and tactics to improve overall sales performance.
• Reporting to upper management on a regular basis so they are aware of sales performance, customer experiences, and new products entering the marketplace.
• Review and approve all sales and rentals of equipment and attachments - To ensure all the details are correct and that the company is profitable
• Help and train TM’s and provide support when dealing with challenging customers and overcoming customer objections/obstacles to the sale.
• Budgeting (Quarterly and annual) work with RVP to forecast yearly budget.
• Be the lead with all financing organizations including VFS and any other lenders.

Bilingualism in English and French is required, with strong verbal and written communication skills in both languages.

Do you want to embrace a new challenge within Nors and be part of a growing team? We’re waiting for you!

At Nors, we value our People as the key to our success, inspiring them through respect, continuous learning, and our core values.

We foster a positive, fair, and inclusive work environment, with equal opportunities for everyone — regardless of abilities, backgrounds, identities, or cultures. making it work.making it happen.