Regional Sales Director

Lev Senior Living; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading company in senior living is seeking a Regional Director of Sales to manage sales strategies, drive occupancy, and enhance resident experiences. This role requires exceptional leadership and strategic planning abilities, along with a strong background in sales and marketing within the senior living industry.

Qualifications

• Extensive experience in senior leadership roles within sales and marketing.
• Exceptional leadership and communication skills.
• Demonstrate financial acumen for budgeting and projecting.

Responsibilities

• Manage strategic plan to drive occupancy and revenue growth.
• Oversee regional sales plans and refine strategies.
• Conduct regular audits to maintain high standards.

Skills

Leadership

Strategic Planning

Communication

Sales Growth

Customer Experience

Education

Bachelor's degree in marketing

Bachelor's degree in Business Administration

Tools

CRM Software

Analytics Tools

Digital Marketing Platforms

Social Media Platforms

Job description

Regional Director of Sales

Position: Full Time, Permanent

Reports to: President of Lev Senior Living

Job Summary:

Reporting directly to the President of Lev Senior Living, the Regional Director of Sales manages the strategic plan to drive occupancy and revenue growth across all locations. This key leader oversees the design, implementation, and enhancement of sales and marketing strategies, ensuring exceptional resident and prospect experiences. Education and training expertise are vital to this role. Managing all aspects of new business development plans, supporting crisis communication and driving the brand experience are also aspects of this role.

Key areas of Accountability:

Sales Focused:

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  Develop corporate strategies prioritizing overall occupancy and revenue growth.

  
  

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  Oversee the company’s regional sales plans and refine the strategy accordingly. This may mean training, replacing team members or re-allocating the budget.

  
  

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  Conduct regular 'sight audits' of each property to maintain high standards.

  
  

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  Plan and execute public communications and strategize ground-breaking, grand openings, and corporate events.

  
  

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  Direct and monitor the approved annual sales & marketing plans.

  
  

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  Monitor industry trends, oversee websites, and cultivate business partnerships to drive growth.

  
  

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  Support the planning and execution of community events by serving as a valuable resource to enrich the overall resident and prospect experience.

  
  

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  Works collaboratively with the development team supporting market demographics, suite matrix and innovation and design.

  
  

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  Integral Executive Leadership Team member strategizing and collaborating on overall company revenue and growth.

  
  

Education and Training:

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  Train and mentor GMs and management teams on effective sales processes to cultivate excellent prospect experiences.

  
  

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  Conduct prospect advance meetings at the leadership team at each residence and foster a collaborative sales culture.

  
  

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  Provide ongoing coaching, mentoring, and feedback to Sales Managers and GMs to enhance performance.

  
  

Reporting, Analytics, and Financials:

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  Review sales metrics and hold Sales Managers accountable for outcomes, collaborating with GMs for improvement.

  
  


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  Analyze & determine market rates for every suite type and service annually to ensure pricing strategies align with industry standards.

  
  

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  Evaluate per square foot rates and other relevant metrics to optimize pricing models.

  
  

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  Generate occupancy and metric reports, conduct trend analysis, and utilize Google Analytics for data-driven decision-making.

  
  

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  Support GMs in annual sales budgeting and forecasting.

  
  

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  Provide analytical and financial data support to address stakeholder query.

  
  

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  Conduct ancillary service audits, revenue reviews, and assist in evaluating proformas for new builds.

  
  

Qualifications:

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  Bachelor's degree in marketing, Business Administration, or related field.

  
  

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  Extensive experience in senior leadership roles within sales and marketing in the senior living or related industry.

  
  

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  Exceptional leadership, strategic planning, and communication skills.

  
  

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  Above average proficiency in CRM software, analytics tools, and digital marketing and social media platforms.

  
  

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  Proven ability to drive sales growth, enhance customer experiences, and lead teams effectively.

  
  

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  Demonstrate financial acumen for budgeting and projecting.

  
  

Please note: Some websites state wages or wage ranges at their own discretion.

Any wagesstated on the posting have not been provided nor approved by the employer.

Wages are based on the responsibilities of the role and the applicants experience and will be discussed between final applicants and the hiring manager.

Lev Senior Living is committed to accommodating applicants with disabilities up to the point of undue hardship during the recruitment, assessment and selection process. Please notify Lev Senior Living if you require accommodation in respect of the materials or procedures used at any time during this process. If you require accommodation Lev Senior Living will work with you to determine how to meet your needs.