Regional Marketing Specialist

Fix Network World; Calgary; On-site; CAD 65,000 - 85,000; Full time

Job summary

Fix Network is seeking a Regional Marketing Specialist to drive integrated marketing plans and events for the Calgary region. You will partner with the marketing team to support franchisees, strengthen brand awareness, and increase customer traffic and loyalty across our local brands.

This role requires strong marketing strategy, budget management, and cross-functional collaboration to deliver measurable outcomes for the Fix Network family.

Qualifications

• Bachelor’s degree or post-secondary education in Marketing, Business, or related field.
• Minimum 3 years of multi-brand regional marketing experience, preferably in a franchise setup.
• Strong retail marketing and B2B strategy understanding; budget management and campaign analysis.
• Excellent presentation, communication, and project management skills.
• Experience with traditional and digital media marketing.

Responsibilities

• Develop and implement marketing plans and campaigns to boost brand awareness and customer traffic in the designated region.
• Act as primary corporate marketing support for franchisees and represent the brands positively.
• Conduct market research and translate insights into actionable programs.
• Collaborate with retail and collision brands within the region.
• Manage in-store promotions, events, and community outreach for franchises.
• Support B2B sales activities with the local team.
• Compile updates and testimonials for internal and social media communications.
• Monitor campaign performance and adjust strategies as needed.
• Maintain accurate records of all marketing activities.

Skills

Organizing and Planning

Communication – Written and Oral

Entrepreneurial Spirit

Quality Orientation and Results Focus

Marketing Strategies

Creative Thinking

Strategic Orientation

Analytical and Problem-Solving

Accountability and Dependability

Development and Continual Learning

Results focused

Education

Bachelor's degree in Marketing/Business or related field

Job description

Fix Network is a global leader in repair and restoration services for vehicles, homes, and businesses, supporting a growing family of locally owned and operated brands in collision repair, mechanical services, glass care, and property restoration. Reporting to the Vice President, Marketing and Communications Canada, the Regional Marketing Specialist will be responsible for implementing integrated marketing plans and events within their geographic region. He/she will work in partnership with the marketing team to implement and evaluate local area marketing strategies and programs for franchisees and Fix Network. This position is responsible for strengthening relationships with our franchise strategic partners and creating, maintaining, and increasing brand awareness, customer traffic and loyalty to the brands, acting as the primary regional marketing ambassador for Fix Network.

Core Competencies

• Organizing and Planning
• Communication – Written and Oral
• Entrepreneurial Spirit
• Quality Orientation and Results Focused
• Marketing Strategies
• Creative and Innovative Thinking
• Strategic Orientation
• Analytical and Problem-Solving Capabilities
• Accountability and Dependability
• Development and Continual Learning
• Results focused

Job Duties

• Develop and implement marketing plans and campaigns to increase brand awareness, customer traffic, customer reviews and loyalty in the designated region
• Act as primary corporate marketing support for franchisees while positively representing their brands and the business
• Conduct ongoing market research to understand local market conditions and customer needs, disseminating into actionable programs
• Work with both retail and collision brands within their region
• Manage and execute in-store franchisee promotions, events and community outreach activities
• Collaborate with local team to support B2B sales activities
• Compile franchisee updates, stories, achievements and testimonials for internal and social media communications
• Monitor and analyze campaign performance and adjust strategies as needed
• Maintain accurate and up-to-date records of all marketing activities
• Communicate with cross-functional and national marketing teams regularly to drive business objectives
• Other duties as assigned.

Bachelor's degree or post-secondary education in Marketing, Business, or related field

Requirements

• At least 3 years of experience with multiple brands in a multi-unit marketing role, preferably in a franchise environment
• Strong understanding of retail marketing and B2B strategies
• Experience with budget management and campaign analysis
• Strong presentation skills
• Strong project management and analytical data analysis skills
• Excellent communication and interpersonal skills
• Experience with traditional and digital media marketing

Work Conditions

• This role requires periodic travel, estimated at approximately 30% within the assigned region and up to 10% outside of the region