Marketing Specialist

North-West-Rubber; Oakville; Hybrid; CAD 55,000 - 75,000; Full time

Job summary

North West Rubber in Oakville, Ontario is seeking a Marketing Specialist to join the growing Marketing team and support product launches, brand growth, customer engagement, and lead generation across three divisions.

Reporting to the Channel Marketing Manager, you will manage trade shows, budgets, social media, email marketing, campaigns, sales enablement assets, digital content, and competitive research while collaborating with cross-functional teams in a hybrid Oakville workplace.

Qualifications

• 1–3 years in marketing or product marketing
• Bachelor's degree in Business, Marketing, or Communications
• Strong marketing fundamentals and GTM strategies
• Excellent project management and organization
• Strong written and verbal communication skills
• Cross-functional collaboration across teams
• Proficiency in Microsoft Office and Smartsheet
• Experience with Adobe Creative Suite is an asset
• Experience with social media platforms such as Hootsuite / Sprout Social is an asset

Responsibilities

• Lead planning and execution of trade shows including budgeting and logistics.
• Plan and track marketing budgets; process invoices and monthly reporting.
• Own social media content calendar; create, publish and optimize campaigns.
• Plan, execute, and optimize integrated marketing campaigns and product launches.
• Develop sales collateral, case studies, and marketing assets.
• Coordinate website content updates with internal teams and agencies.
• Conduct competitive benchmarking and market research.
• Coordinate product samples, literature, and promotional materials.
• Support ESG initiatives via social media and partnerships.
• Provide reporting and coordination for the marketing team.

Skills

Marketing fundamentals

Go-to-market strategies

Project management

Organizational skills

Communication skills

Cross-functional collaboration

Brand experiences

Social media management

Education

Bachelor's degree

Tools

Microsoft Office

Smartsheet

Adobe Creative Suite

Hootsuite

Sprout Social

Job description

North West Rubber is looking for a Marketing Specialist to join our growing Marketing team and support the success of our three business divisions.

Founded in 1968, North West Rubber is a global leader in recycled rubber flooring and matting solutions. With products sold in more than 50 countries, we serve a diverse range of industries including agriculture, equine, beef and dairy, sports and recreation, playgrounds, industrial, truck and trailer, home fitness, and commercial flooring.

Today, North West Rubber is one of the world's largest rubber mat manufacturers, operating six manufacturing facilities across Canada (British Columbia, Ontario, and Quebec), the United States (Texas), and China.

Reporting to the Channel Marketing Manager, the Marketing Specialist will play a key role in planning, executing, and coordinating marketing initiatives that support product launches, brand growth, customer engagement, and lead generation across our business divisions.

Description:

Trade Show Management

In collaboration with the Marketing and Sales teams, lead the planning and execution of trade shows. Responsibilities include exhibitor registration, budgeting, invoice coding and tracking, staff planning, show objectives, booth design and displays, product samples, literature, promotional items, logistics, lead tracking, and post-show reporting.

Marketing Budget & Administration

Support the planning and tracking of marketing budgets, process invoices and expense coding, monitor spend against budgets, and assist with monthly reporting.

Social Media & Email Marketing

Own the social media content calendar and execution across multiple brands and platforms. Plan, create, publish, and optimize content while tracking performance and analytics. Support the development and execution of email marketing campaigns to drive engagement and business objectives.

Campaign Development & Optimization

Support the planning, execution, and optimization of integrated marketing campaigns, including digital advertising, lead generation initiatives, product launches, and promotional activities.

Sales Enablement & Marketing Collateral

Develop and maintain sales collateral, case studies, customer testimonials, point-of-sale displays, and other marketing assets that support sales and customer engagement.

Digital & Website Management

Coordinate with internal teams and external agencies to maintain and update website content, support new website initiatives, and ensure digital assets remain current.

Competitive Intelligence & Market Research

Conduct competitive benchmarking, pricing analysis, category research, and market insights to support strategic decision-making and product marketing initiatives.

Samples & Marketing Assets

Coordinate product sample concepts, production, inventory, and distribution, along with printed literature and other marketing materials for customers, distributors, and the sales team.

Environmental, Social & Governance (ESG)

Support the planning and communication of NWR's ESG initiatives through social media, presentations, community partnerships, and other marketing activities.

Other Reporting & Administrative Support

Provide reporting, project coordination, and administrative support to the Marketing team as required.

Core Skills & Experience

• 1–3 years of experience in marketing, product marketing, or a related field.
• Bachelor's degree in Business, Marketing, Communications, or a related discipline.
• Strong understanding of marketing fundamentals and go-to-market strategies.
• Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Detail-oriented with exceptional planning, follow-through, and execution skills.
• Strong written, verbal, presentation, and interpersonal communication skills.
• Ability to collaborate effectively across cross-functional teams and build relationships at all levels of the organization.
• Passion for marketing, innovation, and creating meaningful brand experiences.
• Proficient in Microsoft Office Suite, including Outlook, Excel, PowerPoint, and Smartsheet.
• Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) is an asset.
• Experience with Hootsuite, Sprout Social, or other social media management platforms is an asset.

This is an exciting opportunity for a marketing professional who thrives in a fast-paced environment and enjoys managing a diverse mix of digital marketing, trade shows, product launches, social media, and sales enablement initiatives. The ideal candidate is highly organized, collaborative, and eager to contribute to the growth of multiple business divisions while building broad experience across both strategic and executional marketing.

This position is based in Oakville, Ontario, and follows a hybrid work model requiring a minimum of 3 days per week in the office.