Regional Business Development Manager (Toronto)

Workwear Outfitters; Toronto; On-site; CAD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, Vision and Dental

401K

Tuition reimbursement

Employee Assistance Program

Job summary

Workwear Outfitters in Canada is seeking a Regional Business Development Manager to grow the customer base across our Managed Uniform Programs. You will focus on end-user relationships and key partnerships to drive sales for our brand collection in your regional territory.

You will collaborate with Territory and National Accounts teams, conduct market research, and act as the industry expert at events. A track record in B2B apparel sales and willingness to travel up to 50% are essential.

Qualifications

• 5+ years of professional experience in apparel sales or uniform programs with a proven B2B sales track record.
• Proficiency in CRM systems (e.g., Salesforce) and sales enablement tools.
• Strong analytical and financial skills, including business modeling and P&L management.
• Excellent communication, interpersonal, and negotiation skills, with the ability to influence stakeholders.
• Willingness to travel up to 50%.

Responsibilities

• Drive business growth by fostering relationships with end users and identifying key customer contacts and partnerships for Corporate Managed Uniform Programs.
• Generate sales for the Workwear Outfitters collection within your regional territory.
• Develop and maintain end user relationships to drive sales opportunities and enhance brand awareness.
• Establish strategic business partnerships to expand into new customer channels.
• Collaborate with Territory Sales and National Account Sales teams to connect end user opportunities with distributors.
• Coordinate with marketing, merchandising, and customer service to ensure seamless execution of new initiatives.
• Conduct market research to identify pull-through opportunities and trends; inform product and channel strategies.
• Represent the industry in events and trade shows to gather market intelligence and share opportunities with marketing and merchandising.

Skills

B2B sales

CRM systems

Sales enablement tools

Analytical & financial skills

Communication & negotiation

Travel willingness

Education

Bachelor's degree

Tools

Salesforce

Job description

Our Managed Uniform Programs division at Workwear Outfitters is a leading provider of work apparel and footwear, empowering workers across diverse industries. We deliver scalable, branded uniform solutions that simplify program management and enhance consistency for our clients.

Brands under the Workwear Outfitters umbrella include Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Walls®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, Horace Small®, and CritiCore®, & OOBE®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel.

Our Purpose: “We champion and empower workers who make our world work better”

Major benefits include medical, vision and dental, Life and Disability coverage.

Other benefits included: 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.

What You Will Do as a Regional Business Development Manager:

As a Regional Business Development Manager, your primary objective is to drive business growth by fostering relationships with end users and identifying key customer contacts and partnerships for Corporate Managed Uniform Programs. You will focus on generating sales for the Workwear Outfitters collection of brands within your assigned regional territory.

How You Will Make a Difference

• End User Relationship Management: Develop and maintain relationships with end users to drive sales opportunities through enhanced brand awareness and product specification.
• Business Partnership Development: Establish strategic business partnerships to expand the Image business model into new customer channels.
• Sales Collaboration: Collaborate with Territory Sales and National Account Sales teams to connect end user opportunities with key distributors effectively.
• Cross-Functional Coordination: Work closely with internal departments such as marketing, merchandising, and customer service to ensure seamless execution of new sales initiatives.
• Market Research and Analysis: Conduct thorough research to identify pull-through and brand specification sales opportunities within the assigned sector. Determine product needs and sales channels and collaborate with the sales force to maximize these opportunities.
• Industry Expertise: Serve as the industry expert for the assigned sector. Attend events and trade shows to gather market intelligence, identify trends, and present opportunities to marketing and merchandising teams for further analysis. Ensure internal teams are informed about market needs to align long-term strategies with future demands.

Skills For Success

• 5+ years of professional experience in apparel sales or uniform programs, with a proven track record in B2B sales and business development.
• Bachelor’s degree in a relevant field.
• Proficiency in CRM systems (e.g., Salesforce) and sales enablement tools.
• Strong analytical and financial skills, including business modeling and P&L management.
• Excellent communication, interpersonal, and negotiation skills, with the ability to influence stakeholders and drive results.
• Willingness to travel up to 50%.