Public Relations & Community Manager Public Relations & Community Manager

Bushbalm Inc.; Ottawa; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Remote/hybrid options

Wellness benefits (LSA)

Professional development

Free product access

Team-building events

Competitive benefits

Job summary

Bushbalm is seeking a Public Relations and Community Manager to elevate our brand through earned media, brand moments, and an engaged social community. You will lead relationships with editors, manage the PR agency, and craft moments that generate coverage while guiding the social strategy to tell one cohesive story.

The role reports to the VP of Brand Strategy & Communications, requires 5+ years in PR/communications or social media within beauty or lifestyle brands, and offers remote/hybrid

Qualifications

• 5+ years in PR, communications or social media within beauty or lifestyle brands.
• Established network of beauty and lifestyle media contacts.
• Proven ability to lead a team and manage a PR agency.

Responsibilities

• Lead PR and media relations, building relationships with key media contacts and developing stories that secure coverage.
• Manage the PR agency, including priorities, plans, materials, budgets, and performance.
• Plan and execute brand events, launches, collaborations, and gifting programs that generate media coverage.
• Own social media strategy, content direction, and channel priorities, aligning with campaigns.
• Lead and develop the social media team, overseeing calendars, approvals, and publishing.
• Build an engaged online community and oversee brand reputation and crisis communications.

Skills

Public relations

Social media strategy

Team leadership

Storytelling & writing

Media relations

Tools

PR agency management tools

Media monitoring tools

Analytics tools

Job description

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way. At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
• Work in a collaborative and fun environment that values creativity and fresh ideas.
• Gain strong opportunities for career growth and professional development.
• Help expand a brand that is available in Ulta Beauty locations nationwide and 20,000+ waxing salons.

About the Role:

The Public Relations (PR) and Community Manager is responsible for building Bushbalm's reputation and visibility through earned media, brand moments, and an engaged social community. This role cultivates relationships with editors and journalists, pitches compelling stories, manages the PR agency, and creates press-worthy moments that get people talking about Bushbalm. The role also leads the social media team and owns the social strategy, ensuring that PR, social, and community work together to tell one consistent brand story. The ideal candidate is a natural storyteller and relationship builder with a strong media network, sharp creative instincts, and experience leading a team.

The role is a new role. It will be reporting directly to the VP of Brand Strategy & Communications.

The starting salary range for this position is $90,000 to $120,000 CAD.

In this Role, You Will:

• Lead Bushbalm’s PR and media relations, building relationships with key media contacts and developing stories that secure meaningful coverage.
• Manage the PR agency, including priorities, plans, materials, budgets, and performance.
• Plan and execute brand events, launches, collaborations, and gifting programs that generate media coverage and social engagement.
• Own social media strategy, content direction, and channel priorities, keeping content aligned with Bushbalm’s brand and campaigns.
• Lead and develop the social media team, overseeing content calendars, approvals, and publishing.
• Build an engaged online community, oversee community responses, and manage brand reputation and crisis communications in partnership with leadership.
• Collaborate with internal teams to align PR and social media plans with product launches and brand initiatives.
• Manage PR and social media budgets, track performance, and share insights and recommendations to improve results.

Who You Are:

• 5+ years of experience in public relations, communications, or social media, ideally within beauty, wellness, fashion, or lifestyle brands
• An established network of beauty and lifestyle media contacts, with a proven record of securing top-tier coverage
• Experience developing and executing social media strategy for a consumer brand
• 2+ years of experience managing a team, and experience managing a PR agency
• Strong storytelling, writing, and pitching skills
• Experience planning brand activations, events, or press moments from concept to execution
• Experience with media monitoring, social listening, and social analytics tools
• Calm, sound judgment in fast-moving or sensitive situations
• Competitive salary and comprehensive benefits package.
• Flexible work environment (remote/hybrid options where applicable).
• Health and wellness benefits, including a lifestyle spending account.
• Professional development opportunities to support career growth.
• Free access to our award-winning products.
• Inclusive and dynamic company culture with team-building events

Join us in redefining body care and making an impact in the beauty industry!

At Bushbalm, we believe in a people-first hiring experience. We do not use artificial intelligence (AI) to screen, evaluate, rank, or make decisions about candidates at any stage of our recruitment process. All applications are reviewed by members of our hiring team, and hiring decisions are made by people based on each candidate's qualifications, experience, and overall fit for the role. We are committed to providing a fair and transparent recruitment experience for every applicant.

Bushbalm is committed to fostering an inclusive, accessible workplace where all employees and applicants are treated with dignity and respect. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), accommodations are available upon request for candidates participating in all aspects of the recruitment and selection process. If you require accommodation during the hiring process, please notify us and we will work with you to meet your accessibility needs.

Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.
Think ingrown hairs, dark spots, razor burn and more.
We're striving to be the #1 product line focused on bikini line skincare.

Why Join Us

Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e-commerce.
By joining you'll understand what goes into a fast growing direct-to-consumer beauty company.

FAQs

Ottawa, Canada
We do have staff who work remotely, but our HQ is in downtown Ottawa.