Business Development Representative Business Development Representative

Bushbalm Inc.; Ottawa; Hybrid; CAD 60,000 - 70,000; Full time

Benefits offered by this job

Health & wellness benefits

Lifestyle spending account

Free access to Bushbalm products

Travel opportunities

Job summary

Bushbalm Inc. is seeking a Business Development Representative in Ottawa to convert inbound leads from wax salons, solo estheticians, and spa locations into paying customers.

You will upsell, drive higher order values, and collaborate with the Sales Manager to manage a high-volume prospecting routine. The role emphasizes product and industry knowledge, closing SMB deals, and traveling within Canada and the U.S.

Qualifications

• Minimum 1 year of relevant sales experience.
• Experience closing SMB deals.
• Strong communication and objection handling skills.
• Ability to upsell and increase order value.

Responsibilities

• Handle inbound leads and convert to customers.
• Prospect through daily outreach and social selling.
• Guide prospects through the sales motion to close within 60 days.
• Present product value to estheticians and salon owners.
• Maintain a clean CRM funnel and generate weekly reports.

Skills

Sales experience

Communication skills

Lead management

Tools

Salesforce

HubSpot

Job description

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way. At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
• Work in a collaborative and fun environment that values creativity and fresh ideas.
• Gain strong opportunities for career growth and professional development.
• Help expand a brand that is available in Ulta Beauty locations nationwide and 6,500+ waxing salons.

About the Role:

The Business Development Representative is a full-time, vacant position. In this role you will be a results-driven Business Development Representative who will be working on converting inbound leads which are made up of Waxing Salons, Solo Estheticians and Spa Locations into paying Customers. This role focuses on guiding the Prospect through their first purchase while maximizing the order value through strategic upselling and product recommendations.

The salary for this role is $60,000 - $70,000 CAD

Responsibilities:

• Working closely with the Sales Manager to take inbound leads.
• Conduct daily high volume prospecting to generate qualified leads (between 20 to 40 calls per day) and social selling (e.g. via Instagram and SMS).
• You will be going through our Sales Motion to bring new applications to customer salons in less than 60 days.
• Demonstrate product and industry knowledge as a subject matter expert to communicate the value of Bushbalm to estheticians and spa owners.
• Convert Leads into first-time Customers.
• Drive higher average order value through upselling and bundling.
• Attend trade shows to meet new and existing Professional partners to drive increased brand loyalty and revenue.
• Use a CRM to maintain a clean funnel to help consistently convert new clients.
• Use a CRM to maintain sales prospecting efforts and run weekly reports that will be reviewed by the leadership team.

Who You Are:

• You’re passionate about sales!
• Have a minimum of 1 year with relevant sales experience.
• Have closed SMB deals before.
• Strong communication and objection handling skills.
• Ability to upsell and increase orders
• Know how to handle a lead pipeline that’s rapidly growing.
• You’re a great communicator with business owners and estheticians.
• Experience using a CRM (e.g. Salesforce, Hubspot)
• Experience in beauty, spa, or salons is considered an asset
• Must be able to travel within Canada and to the U.S., with valid travel documents (e.g., passport and driver's license)
• Competitive salary and comprehensive benefits package.
• Flexible work environment (remote/hybrid options where applicable).
• Health and wellness benefits, including a lifestyle spending account.
• Professional development opportunities to support career growth.
• Free access to our award-winning products.
• Inclusive and dynamic company culture with team-building events.

The goal of this project is to show us your sales approach, critical thinking, and communication skills.

Project:

Create a sales strategy and tactics you’d take to close a high-value inbound lead. Feel free to be creative! Define outreach methods, engagement tactics, and selling strategies that may resonate with the client. Please add in how many days you’d expect to close this lead into your project.

Your action plan should include:

• Client Overview
• Sales Strategy and Client Approach
• Engagement and Messaging
• Cross-Sell/Upsell Opportunities

Project Context:

• Salon Name for Project: Jane Doe Wax Co.
• Location: Long Beach, California
• Number of Locations: 3
• More Info: We are a 3 location wax chain specializing in Brazilians and Full Body Waxing. We have 6 esties and currently offer retail.

This data is anonymous. However, if you'd like to view what a great partner looks like please view this Instagram Account for project inspiration.

At Bushbalm, we believe in a people-first hiring experience. We do not use artificial intelligence (AI) to screen, evaluate, rank, or make decisions about candidates at any stage of our recruitment process. All applications are reviewed by members of our hiring team, and hiring decisions are made by people based on each candidate's qualifications, experience, and overall fit for the role. We are committed to providing a fair and transparent recruitment experience for every applicant.

Bushbalm is committed to fostering an inclusive, accessible workplace where all employees and applicants are treated with dignity and respect. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), accommodations are available upon request for candidates participating in all aspects of the recruitment and selection process. If you require accommodation during the hiring process, please notify us and we will work with you to meet your accessibility needs.

Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.
Think ingrown hairs, dark spots, razor burn and more.
We're striving to be the #1 product line focused on bikini line skincare.

Why Join Us

Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e-commerce.
By joining you'll understand what goes into a fast growing direct-to-consumer beauty company.

FAQs

Ottawa, Canada
We do have staff who work remotely, but our HQ is in downtown Ottawa.