Social Media & Content Strategist

Bushbalm Skincare; Canada; Hybrid; CAD 55,000 - 65,000; Full time

Benefits offered by this job

Health and wellness benefits

Professional development opportunities

Flexible work environment

Free access to award-winning products

Inclusive company culture

Job summary

A innovative skincare brand is searching for a Social Media & Content Strategist to enhance their organic presence on Instagram and TikTok. The ideal candidate will have a blend of creativity and analytics, ready to create compelling content and report on performance metrics. The role offers a starting salary of $55,000 – $65,000 CAD and opportunities for professional growth in a vibrant company culture.

Qualifications

• 2–4+ years in social media, preferably in beauty or DTC.
• Experience creating high-performing organic social content.
• Strong understanding of TikTok and Instagram platforms.

Responsibilities

• Develop and execute organic social strategy with the Brand Marketing Manager.
• Create and publish high-quality content for Instagram and TikTok.
• Analyze performance metrics and adjust strategies as needed.

Skills

Social media strategy

Content creation

Data analysis

Trend identification

Community engagement

Creative storytelling

Job description

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.

At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry
• Work in a collaborative and fun environment that values creativity and fresh ideas
• Gain strong opportunities for career growth and professional development
• Help expand a brand available in Ulta Beauty nationwide and 17,000+ waxing salons

About the Role

We’re looking for a Social Media & Content Strategist who lives and breathes content, someone who understands what makes people stop scrolling, engage, and ultimately convert.

Reporting to the Brand Marketing Manager, this person will own Bushbalm’s organic social presence across Instagram and TikTok, from shaping content direction to creating, posting, and optimizing content daily.

This is a newly created, hands‑on, end‑to‑end role. You’ll be responsible for bringing our content pillars to life, executing campaigns and launches, and continuously improving performance through testing and insights.

If you’re equal parts creative and analytical, and excited to both think strategically and create content yourself, this role is for you.

The starting salary range for this position is $55,000 – $65,000 CAD.

Responsibilities

• Partner with the Brand Marketing Manager to develop and execute Bushbalm’s organic social strategy
• Bring content pillars to life through high‑quality, platform‑native content that aligns with brand positioning and business goals
• Conceptualize, shoot, edit, and publish high‑performing content across Instagram and TikTok (Reels, TikTok, Stories, static)
• Write captions and content that reflect Bushbalm’s voice: confident, playful, and skincare‑smart
• Build and manage content calendars aligned with campaigns, launches, and sales priorities
• Own weekly and monthly performance reporting, tracking KPIs such as engagement, reach, saves, shares, and follower growth
• Analyze performance and translate insights into clear improvements in content and strategy
• Stay on top of trends, identifying and executing relevant opportunities quickly
• Manage daily community engagement including comments, DMs, and user‑generated content
• Collaborate cross‑functionally with Brand, Influencer, Creative, and Paid teams to ensure alignment

Who You Are

• 2–4+ years in social media (beauty/DTC preferred)
• Proven experience creating high‑performing organic social content
• Strong understanding of TikTok and Instagram platforms and trends
• Creative storyteller with strong instincts for hooks and formats
• Analytical and data‑driven mindset
• Comfortable being on camera and producing content independently
• Highly organized and execution‑focused
• Competitive salary and comprehensive benefits package
• Flexible work environment (remote/hybrid options where applicable)
• Health and wellness benefits, including a lifestyle spending account
• Professional development opportunities to support career growth
• Free access to our award‑winning products
• Inclusive and dynamic company culture with team‑building events

This position requires completion of a project as part of the application. Applications submitted without the completed project will not be considered.

Join us in redefining body care and making an impact in the beauty industry!