Programmatic Campaigns Leader | Hybrid Role

WPP Media Limited; Toronto; Hybrid; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Hybrid work setup

Job summary

WPP Media is seeking a Programmatic Manager to oversee day-to-day campaign activity for assigned brands and campaigns. You will own account management, service, planning, setup and activation of your campaigns.

You will build programmatic plans using DSP capabilities, collaborate with agency partners and clients, and report on performance across all programmatic channels. This role requires 2-3+ years hands-on programmatic trading and DSP certifications are preferred.

Qualifications

• 2-3+ years hands-on experience with programmatic trading (The Trade Desk, DV360, Amazon, or other DSP).
• DSP certifications preferred but not required.
• Strong knowledge of programmatic industry, platforms and inventory sources.
• Experience manipulating reports and dashboards in Excel.
• Excellent communication and interpersonal skills.
• Detail-oriented with strong problem-solving ability.

Responsibilities

• Oversee day-to-day campaign activity for assigned brands and campaigns.
• Own account management, service, planning, setup and activation of campaigns.
• Develop programmatic plans using DSP capabilities and client data.
• Collaborate with agency partners and clients; participate in RFP discussions.
• Monitor performance, optimize campaigns and provide post-campaign reporting.
• Mentor coordinators and share insights with the team.

Skills

Programmatic trading

DSP platforms

Excel

Microsoft Office Suite

Communication

Project management

Tools

MediaOcean

DV360

The Trade Desk

Xandr

Amazon DSP

Job description

WPP Media is seeking a Programmatic Manager to oversee day-to-day campaign activity for assigned brands and campaigns. You will own account management, service, planning, setup and activation of your campaigns.

You will build programmatic plans using DSP capabilities, collaborate with agency partners and clients, and report on performance across all programmatic channels. This role requires 2-3+ years hands-on programmatic trading and DSP certifications are preferred.