Associate, Programmatic

WPP; Toronto; Hybrid; CAD 55,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision benefits

Retirement plan

Paid time off

Job summary

WPP is seeking an Associate, Programmatic to support day-to-day campaign activity across assigned brands and campaigns. You will collaborate with the Programmatic Manager on setup, activation, and optimization to deliver strong results.

The role requires hands-on DSP experience, strong communication, and the ability to manage multiple campaigns in a fast-paced environment. This is a hybrid Toronto position with opportunities for growth within WPP Media.

Qualifications

• Hands-on experience with programmatic trading (The Trade Desk, DV360, Amazon, Xandr or other DSP) will be an asset.
• DSP certifications are preferred but not required.

Responsibilities

• Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date.
• Participate in discussions about potential campaigns and attend new campaign briefings.
• Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
• Work across different platforms including trading DSPs, financial (MediaOcean), proprietary tools and analytics/reporting.
• Establish a respectful relationship with internal and external teams.
• Use optimization tools and resources to hit performance goals, ensuring full delivery on campaigns and recommending alternatives when needed.
• Keep regular and detailed optimization notes and campaign insights.
• Learn programmatic landscape and partner value proposition.

Skills

Multitasking

Programmatic knowledge

DSP platforms

Ad-server tools

Communication

Problem solving

Attention to detail

Time management

Education

Hands-on programmatic trading experience

DSP certifications (preferred)

Tools

DV360

The Trade Desk

Xandr

Amazon DSP

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Job Title: Associate, Programmatic

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Purpose of Job:

The Programmatic Coordinator is responsible for assisting in day-to-day campaign activity for your assigned brands and campaigns. You will work with the Programmatic Manager in service, setup and activation of your respective programmatic campaigns for your assigned clients.

The Programmatic Coordinator develops positive relationships with agency partners and internal teams while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels

Key Accountabilities:

• Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
• Participate in discussions about potential campaigns and attend new campaign briefings.
• Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
• Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting
• Establish a respectful relationship with internal and external teams
• Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaigns and recommend alternatives to deliver when the need arises
• Keep regular and detailed optimization notes and campaign insights
• Learn programmatic landscape and partner value proposition.

Knowledge and Skills:

• Ability to manage multiple priorities, deadlines and account demands
• A introductory knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed)
• Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon
• Ability to navigate ad-server and ad-verification platforms and pull reports as needed
• Excellent communication and Interpersonal skills
• Passion for problem solving and digital media
• Strong attention to detail
• Strong time management

Education and Work Experience:

• Hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, Xandr or other DSP) will be an asset.
• DSP certifications are preferred but not required

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Notice for more information on how we process the information you provide.