Programmatic Manager

WPP Media; Toronto; Hybrid; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Hybrid work setup

Job summary

WPP Media is seeking a Programmatic Manager to oversee day-to-day campaign activity for assigned brands and campaigns. You will own account management, service, planning, setup and activation of your campaigns.

You will build programmatic plans using DSP capabilities, collaborate with agency partners and clients, and report on performance across all programmatic channels. This role requires 2-3+ years hands-on programmatic trading and DSP certifications are preferred.

Qualifications

• 2-3+ years hands-on experience with programmatic trading (The Trade Desk, DV360, Amazon, or other DSP).
• DSP certifications preferred but not required.
• Strong knowledge of programmatic industry, platforms and inventory sources.
• Experience manipulating reports and dashboards in Excel.
• Excellent communication and interpersonal skills.
• Detail-oriented with strong problem-solving ability.

Responsibilities

• Oversee day-to-day campaign activity for assigned brands and campaigns.
• Own account management, service, planning, setup and activation of campaigns.
• Develop programmatic plans using DSP capabilities and client data.
• Collaborate with agency partners and clients; participate in RFP discussions.
• Monitor performance, optimize campaigns and provide post-campaign reporting.
• Mentor coordinators and share insights with the team.

Skills

Programmatic trading

DSP platforms

Excel

Microsoft Office Suite

Communication

Project management

Tools

MediaOcean

DV360

The Trade Desk

Xandr

Amazon DSP

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

The ProgrammaticManageris responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You will own the account management, service, planning,setupand activation of your respective programmatic campaigns for your assigned clients.

The Programmatic Manager develops positive relationships with agency partners and client while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines client service, planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels.

Key Accountabilities:

• Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
• Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
• Participate in discussions about potential campaigns and attend new campaign briefings, including assisting agency with the RFP
• Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client
• Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
• Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting
• Establish a respectful relationship with internal and external teams
• Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaignsand recommend alternatives to deliver when the need arises
• Manage, optimize all in-house tactics as per defined best practices, managing pacing,performanceand quality with direct actions in console or providing optimizations and pacing guidance to coordinators
• Keep regular and detailed optimization notes and campaign insights
• Aware of programmatic landscape and partner value proposition.
• Participate and share ideas in client meetings,brainstormsand presentations
• Innovation – come to managers with new ideas/processes/additions to the services,planningand trading toolkits
• Mentorship/Teaching – actively involved in improving team coordinators’ skills by setting up vendor meetings, giving POVs on potential measurement solutions, supervising coordinators as they setup and optimize campaigns

Knowledge and Skills:

• Ability to manage multiple priorities, deadlines and client demands
• Knowledgeof the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed)
• Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon
• Ability to rationalize and explain decisions with supportive logic and data, deploying evidence-based planning and strategy
• Ability to navigate ad-server and ad-verification platforms and pull reports as needed
• Excellent communication and Interpersonal skills
• Passion for problem solving and digital media
• Strong attention to detail
• Proficient in Microsoft Office Suite including Word, Excel, PowerPoint and Outlook
• Demonstrated ability using Excel,including, but not limited topivot tables, basic formulas and visualizations.

Education and Work Experience:

• 2-3+ years experience in hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, or other DSP
• DSP certifications are preferred but not required

Life at WPP Media & Benefits:

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

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$60,000 - $75,000 CAD

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