Media Activation Associate: Campaigns & Analytics

Wppmedia; Toronto; Hybrid; CAD 42,000 - 66,000; Full time

Job summary

WPP Media is seeking an Associate, Direct Activation to support the Investment team in delivering buy recommendations and negotiations for broadcast and digital media. The role focuses on accurate execution, campaign stewardship, and data-driven reporting within a fast-paced agency environment.

You will work within a hybrid Office/Remote setup, collaborating with Client Service and Finance teams to ensure flawless delivery and measurement across campaigns.

Qualifications

• Strong written and verbal communication skills.
• Ability to learn quickly and multi-task.
• Must work collaboratively.
• Detail, accuracy and mathematical competency a must.

Responsibilities

• Enter buys into proprietary system (MediaOcean and Prisma) and maintain broadcast buys.
• Ongoing management and stewardship of campaigns.
• Assist with client financials such as budget reconciliation and budget management – resolve discrepancies with billing coordinators.
• Keep up to date on all communications with the Client Service Team including buy authorizations, tracking reports, buy changes, creative specifications etc.
• Post campaigns and monitor campaign delivery.
• Generate campaign reports – including pre and post documents, Masterfiles.

Skills

Communication

Multi-tasking

Collaboration

Attention to detail

PowerPoint

Excel

Organizational skills

Flexibility

Education

Agency internship

College/University education

Tools

MediaOcean

Prisma

Numeris

Job description

WPP Media is seeking an Associate, Direct Activation to support the Investment team in delivering buy recommendations and negotiations for broadcast and digital media. The role focuses on accurate execution, campaign stewardship, and data-driven reporting within a fast-paced agency environment.

You will work within a hybrid Office/Remote setup, collaborating with Client Service and Finance teams to ensure flawless delivery and measurement across campaigns.