Global Product Marketing Lead | Hybrid Vancouver

PayByPhone; Vancouver; Hybrid; CAD 120,000 - 130,000; Full time

Benefits offered by this job

RRSP / Retirement Savings Program

Vacation 4 weeks

Work from Anywhere 15 days

Personal days

Medical & dental coverage

EAP

Career growth & learning

Job summary

PayByPhone in Vancouver, BC, is seeking a strategic Product Marketing Manager to drive product positioning, content strategy and PR across B2B and B2C markets. Translate complex ideas into clear, compelling messaging and partner with product, sales and customer experience teams to accelerate adoption.

This role requires 5+ years in product marketing, strong writing and storytelling, GTM and content experience, and familiarity with SEO/analytics.

Qualifications

• 5+ years of product marketing experience (B2B or B2C).
• Strong writing and storytelling skills with the ability to simplify complex topics.
• Experience developing and executing go-to-market and content strategies.
• Knowledge of PR best practices and experience working with media.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Excellent writing, editing, and communication skills.
• Ability to work cross-functionally with marketing, product, and sales teams.
• Familiarity with SEO/AEO, analytics tools, and marketing automation platforms.
• Strong project management skills and ability to meet deadlines.

Responsibilities

• Market research to support product positioning and messaging.
• Craft clear messaging, positioning, and value propositions.
• Lead go-to-market strategies for new product launches with collateral.
• Coordinate with product teams to communicate value propositions through channels.
• Support demand generation campaigns with content and KPI tracking.
• Collaborate across marketing, product, sales, and customer experience teams.
• Support PR and media activities, including press materials and executive bylines.

Skills

Strong writing

Storytelling

Go-to-market

PR with media

Project management

Cross-functional collaboration

SEO/AEO

Analytics tools

Marketing automation

Job description

PayByPhone in Vancouver, BC, is seeking a strategic Product Marketing Manager to drive product positioning, content strategy and PR across B2B and B2C markets. Translate complex ideas into clear, compelling messaging and partner with product, sales and customer experience teams to accelerate adoption.

This role requires 5+ years in product marketing, strong writing and storytelling, GTM and content experience, and familiarity with SEO/analytics.