Product Marketing Specialist

Mirador Search Partners; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

Mirador Search Partners is seeking a Product Marketing Specialist to join its Product Marketing team in supporting product launches, customer communications, content creation and feature adoption. Candidates should be based in EST or AST, preferably in the Greater Toronto Area (GTA).

You will create customer-facing content including announcements, emails, newsletters, and tutorials, and develop videos explaining product features.

Qualifications

• 1+ years of marketing experience, ideally in B2B, SaaS, content, customer, lifecycle, or generalist marketing.
• Strong copywriting and communication skills, with the ability to simplify complex concepts.
• Highly organized, proactive, and comfortable coordinating with remote, international teams.
• Confident communicating verbally and presenting information through video or customer-facing content.
• Experience with email marketing, customer communications, or content creation; familiarity with tools such as HubSpot or similar platforms is an asset.

Responsibilities

• Create customer-facing content including product announcements, emails, newsletters, in-app messaging, and tutorials.
• Develop videos, screen recordings, and other content to explain product features.
• Work closely with Product and Marketing teams to turn product updates and technical concepts into clear, engaging messaging.
• Support product launches and maintain customer-facing resources and educational content.
• Track engagement and adoption metrics to help improve customer communications and product adoption.
• Assist with broader marketing initiatives including website content, blogs, social media, and sales materials.

Skills

Copywriting

Communication

Content creation

Video content creation

Project coordination

Email marketing

Tools

HubSpot

Job description

We’re working with a rapidly growing B2B SaaS company seeking a Product Marketing Specialist to join its Product Marketing team, supporting product launches, customer communications, content creation, and feature adoption. Candidates must be based in EST or AST, preferably in the Greater Toronto Area (GTA).

Responsibilities

• Create customer-facing content including product announcements, emails, newsletters, in-app messaging, and tutorials.
• Develop videos, screen recordings, and other content to explain product features.
• Work closely with Product and Marketing teams to turn product updates and technical concepts into clear, engaging messaging.
• Support product launches and maintain customer-facing resources and educational content.
• Track engagement and adoption metrics to help improve customer communications and product adoption.
• Assist with broader marketing initiatives including website content, blogs, social media, and sales materials.

Qualifications

• 1+ years of marketing experience, ideally in B2B, SaaS, content, customer, lifecycle, or generalist marketing.
• Strong copywriting and communication skills, with the ability to simplify complex concepts.
• Highly organized, proactive, and comfortable coordinating with remote, international teams.
• Confident communicating verbally and presenting information through video or customer-facing content.
• Experience with email marketing, customer communications, or content creation; familiarity with tools such as HubSpot or similar platforms is an asset.