Product Marketing Manager

Altus Group Data Solutions / Groupe Altus Gestion de Données; Toronto; Hybrid; CAD 49,000 - 116,000; Full time

Job summary

Altus Group is looking for a Product Marketing Lead to drive product growth and enhance brand recognition. This role will require developing key strategies and collaborating closely with sales and product teams to ensure the successful launch of products in the commercial real estate sector.

Benefits

Competitive compensation and bonus plans

Over 150,000 hours of learning materials

Flexible Activity-Based Work model

Qualifications

• 5 years of B2B marketing experience with at least 3 years focused on product marketing.
• Experience in commercial real estate or fintech required.
• Strong communication and presentation skills are essential.

Responsibilities

• Drive growth and brand recognition for technology products.
• Conduct market research and analysis to inform product strategies.
• Develop messaging and positioning frameworks for marketing initiatives.

Skills

Strategic thinking

Communication

Analytical skills

Job description

Disclaimer : The base salary range represents the low and high end of Altus Groups Pay Grade Range for this position in the primary work location. Actual hiring salaries will vary depending on factors including but not limited to work experience and geographic market data for the role. The Pay Grade Range listed above does not reflect Altus Groups total compensation for employees. Other rewards may include an annual bonus flexible work arrangements and region-specific benefits.

Unlock your Altus Experience!

If youre looking to advance your career in data analytics expertise and technology for the rapidly growing global CRE market theres no better place than Altus Group. At Altus our work is purposeful. Every day our employees drive impact innovate and shape the global commercial real estate (CRE) and PropTech industry.

Our people-centric culture empowers you to deliver in a high trust high performance culture surrounded by an inclusive team thats collaborating to modernize our industry. We invest in our people with training and growth opportunities designed to propel you further in your career while providing a flexible and progressive workplace that reflects our values and teams.

The Opportunity :

Altus Group is seeking a results-oriented creative and analytical Product Marketing Lead to drive growth and brand recognition for our technology products and expert services.

The Product Marketing Lead will be a key driver in shaping the messaging and positioning of Altus products and services to drive success in sales and marketing. As the voice of the market and enabler of sales effectiveness this role helps drive effective and thoughtful product launches marketing campaigns and sales enablement programs. The product marketer must balance knowledge and insight into the market and competitive landscape detailed analysis of customer priorities and broad knowledge of Altus Group solutions. This role will collaborate closely with Sales Research Product and G2M leadership functions to develop and execute marketing strategies designed to respond to specific client needs and market trends.

Key Responsibilities :

Stakeholder management work closely with Product Sales Research other Marketing functions and G2M leaders on analyzing client needs competitive landscape market trends and alike to shape product strategy and positioning

Market research Own the synthesis of client and competitive intelligence to inform the strategic direction of Altus products and services

Product strategy and positioning Develop a deep understanding of Altus capabilities and develop a messaging and positioning framework to support its G2M and expansion strategies. Ensure positioning and messaging resonates with our target customer personas. Leverage performance KPIs (across Marketing and Sales) to optimize messaging and drive more impactful marketing initiatives

Campaign delivery and performance Partner with other marketing functions to develop campaigns that activate the target customer segments and communicate the curated value propositions that will drive sales and retention

Sales enablement Partner closely with sales enablement colleagues to develop necessary marketing and sales enablement assets including factsheets case studies pitch decks one-pagers battle cards and whitepapers to drive customer acquisition

Brand Be a brand ambassador developing messaging that adheres to our brand guidelines

Key Qualifications :

5 years of B2B marketing experience with at least 3 years focused on product marketing

Background in commercial real estate (CRE) fintech B2B SaaS financial services (M&A alternative investments and / or capital markets)

Strategic thinking with a strong understanding of marketing principles practices and techniques

Experience influencing outcomes with strong communication and presentation skills

Exceptional written and verbal communication skills must have experience crafting and evangelizing product messages developing creative product marketing content and presenting to internal teams and customers

Demonstrates high level of personal credibility

Ability to work collaboratively and build relationships with all levels within an organization

Strong analytical background with proven experience using performance and market data to evaluate business challenges and develop solutions

Ability to travel within NA and EMEA

LI-Hybrid

What Altus Group offers :

• Rewarding performance : We are pleased to be able to provide employees competitive compensation incentive and bonus plans and a total rewards package that prioritizes their mental physical and overall financial health.
• Growth and development : As a destination for top industry talent were investing in you to meet the evolving needs of our clients and deliver on your professional goals. Our Altus Intelligence Academy offers over 150000 hours of learning materials catering to diverse stages of an employees career journey.
• Flexible work model : Were modernizing our employee programs to reflect the new world of work. Our Activity-Based Work model provides you with flexibility to align your work location to the work being performed - office for connecting and collaborating and remote for focused work.

Altus Group is committed to fostering an inclusive work environment where all clients and employees feel welcomed accepted and valued. We provide an atmosphere free from barriers to promote diversity equity and inclusion and encourage equal opportunities for all employees. Were seeking candidates with diverse experiences and provide accessible candidate experiences throughout the selection process. If you need accommodation pleasecontactusat or 1 .

We appreciate all applicants who take the time to apply to Altus Group. Please note that only those who are selected to move forward in the process will be contacted. Thank you.

Required Experience :

Manager

Key Skills

Conveyancing Paralegal,Fireworks,Logistics,Clinical,Avionics

Employment Type : Full-Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 49335 - 115115

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