Product Manager, Content AI & Automation

Sport Chek; Toronto; On-site; CAD 85,000 - 110,000; Full time

Job summary

A major retail company in Toronto is seeking a Product Manager for Content AI & Automation. You will lead initiatives to enhance Product Information Management and digital asset workflows using AI. Ideal candidates will have experience in product management, AI tools, and coding languages such as Python and SQL. Includes competitive salary, flexible benefits, and a commitment to diversity and inclusion.

Benefits

Competitive salaries

Store discounts

Maternity and parental leave

Mental health benefits

Qualifications

• Proven experience as a Product Manager with strong business product ownership skills.
• Solid background in AI and data science, with hands-on experience in prompt engineering for AI language models.
• Experience with various SaaS AI platforms, including content generation and media editing.

Responsibilities

• Lead enablement of AI and automation capabilities for PIM, PCM, DAM, and Workflow Management.
• Develop and implement AI-driven automation strategies to optimize content management.
• Engage with stakeholders to gather requirements and ensure alignment with business objectives.

Skills

AI and automation development

Collaboration

Problem-solving

Communication skills

Education

Bachelor’s degree in Business, Computer Science, Data Science, or related field

Tools

OpenAI

Microsoft Azure AI

Python

SQL

JavaScript

Job description

Overview

Product Manager, Content AI & Automation

Location: Toronto, ON | Time type: Full time | Posted: 3 Days Ago | End Date: September 7, 2025 | Job requisition id JR149743

What you’ll do

We are seeking a dynamic and results-driven Product Manager specializing in Content AI & Process Automation. In this role, you will be at the forefront of leveraging automation and artificial intelligence to revolutionize our new and existing Product Information Management (PIM), Product Content Management (PCM), Digital Asset Management (DAM), and Workflow Management platforms. In addition to product content and information onboarding, this role will enable Gen AI capabilities to automate content for our websites and other channels. Your immediate mission: to enable seamless product onboarding for retail and eCommerce, ensuring products are online within 24 hours by adding automation throughout the process leading to a reduction of manual effort across the end-to-end process to increase our speed to market.

Responsibilities include :

• Lead the enablement of AI and automation capabilities based on the defined business process requirements for automation and AI implementation across PIM, PCM, DAM, and Workflow Management platforms to reduce manual effort across business users across the end-to-end product onboarding process.
• Enable ways to use AI and automation to create content and creative at scale for our eCommerce and marketing channels.
• Develop and implement AI-driven automation strategies to optimize content management and product onboarding processes to reduce manual effort and increase speed-to-market.
• Prompt Engineering : Hands-on development in AI language models (LLMs) to create effective prompts and responses tailored to our business needs.
• Collaboration : Work closely with Product Managers from each platform to enable shared AI services and automation solutions.
• Technical Liaison : Coordinate with IT squads comprised of CTC IT resources, 3rd party SI resources (e.g. Accenture and EPAM), and 3rd party AI SaaS providers to implement and integrate AI solutions throughout the enterprise content supply chain.
• Data Science Expertise : Utilize data science techniques to enhance product data quality, accuracy, and processing efficiency.
• Technical Proficiency : Apply technical skills in Python, SQL, JavaScript to support the implementation of AI-based automations.
• Stakeholder Engagement : Engage with key stakeholders across the organization to gather requirements, share progress, and ensure alignment with business objectives.
• Reporting and Evaluation Frameworks : Enable capabilities to track AI confidence scoring and KPI reporting to allow for ongoing optimization of AI and automation outputs.

What you bring

• Bachelor’s degree in Business, Computer Science, Data Science, or related field. Advanced degree preferred.
• Proven experience as a Product Manager with strong business product ownership skills.
• Solid background in AI and data science, with hands-on experience in prompt engineering for AI language models (LLMs) with strong experience in OpenAI and Microsoft Azure AI solutions.
• Proficiency in Python, SQL, JavaScript is highly desirable.
• Strong knowledge of the product content and information onboarding and optimization in a retail environment is ideal.
• Experience with PIM (Stibo preferred), PCM (Syndigo and Salsify preferred), DAM (Adobe Experience Manager Assets and Tenovos preferred), Commerce and Content Management Platforms (Adobe Experience Manager and SAP Hybris CCV2) or workflow management platforms (Adobe Workfront and Wrike) and marketing automation platforms (e.g. Adobe GenStudio) is a plus.
• Experience working with various SaaS AI platforms including but not limited to translation, content generation and media editing (e.g. Adobe Firefly etc.), product data quality evaluation, data enrichment via scraping, SEO optimization, is required.
• Strong problem-solving skills with a strategic mindset.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Familiarity with Agile methodologies is required. SAFe Certification is a plus.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovates with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values : we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there’s a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.