Product Advisor

Truro Toyota; Truro; On-site; CAD 38,000 - 48,000; Full time

Job summary

Truro Toyota, a full-service dealership, is seeking a Product Advisor to welcome guests, assess needs and guide on vehicle features, pricing and benefits. You will present vehicles, prepare quotes, support test drives, and follow up with prospective and existing guests to foster long-term relationships.

You'll collaborate with sales and service teams, maintain accurate showroom records, and contribute to a positive, customer-focused environment.

Qualifications

• Strong customer service and sales orientation with ability to build guest trust.
• Clear, professional communication and active listening to explain features clearly.
• Solid analytical skills to understand guest needs and discuss pricing/financing.
• Foundational product knowledge to present Toyota lineup and services.
• Comfort working in a fast-paced dealership and collaborating with cross-functional teams.
• Training will be provided for automotive sales; previous sales experience is a plus.

Responsibilities

• Greet guests and conduct needs assessments to tailor vehicle recommendations.
• Present and demonstrate vehicles, highlighting features, benefits, and pricing.
• Prepare quotes and assist with test drives; follow up with guests to build relationships.
• Collaborate with sales and service teams; maintain accurate records in dealer systems.

Skills

Customer service

Sales

Communication

Analytical skills

CRM

Product knowledge

Team collaboration

Tools

CRM software

Dealership software

Job description

Company Description

Truro Toyota is a full-service automotive dealership that has been serving Truro, Nova Scotia and the surrounding area since 1993. Supported by a loyal customer base, the dealership has grown steadily and expanded its business portfolio over the years. Truro Toyota is consistently ranked among the top dealerships in Canada for customer satisfaction, reflecting a strong commitment to the guest experience. Team members work in a collaborative, fast-paced, and dynamic environment that is ideal for professionals seeking career growth and development.

Role Description

The Product Advisor is a full-time, on-site role based at Truro Toyota in Truro, NS. In this role, the Product Advisor will welcome guests to the dealership, conduct needs assessments, and provide knowledgeable guidance on vehicle features, benifits, and pricing. Day-to-day responsibilities include presenting and demonstrating vehicles, preparing quotes, supporting test drives, and following up with prospective and existing guests to build long-term relationships. The Product Advisor will also collaborate with the sales and service teams, maintain accurate records in dealership systems, and contribute to a positive, customer-focused showroom environment.

Qualifications:

• Strong Customer Service and Sales skills, with a focus on building trust and long-term guest relationships.
• Clear and professional Communication skills, including active listening and the ability to explain complex information simply.
• Solid Analytical Skills to understand guest needs, interpret product information, and support pricing and financing discussions.
• Foundational Product Management skills to learn, understand, and effectively present the Toyota product lineup and associated services.
• Comfort working in a fast-paced environment and collaborating with cross-functional dealership teams.
• Previous experience in automotive sales is an asset but not required; training will be provided.
• Basic computer literacy and ability to work with CRM or dealership management systems.
• Valid Nova Scotia Driver License
• Ability to work flexible hours, including evenings and weekends, as required in a dealership setting.