Practice Development Manager (Vancouver)

Cutera, Inc.; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

Cutera, Inc. is seeking a Practice Development Manager in Toronto, Canada. This role involves customer relationship management and sales for key devices, requiring travel within the region. You will drive account management, provide training, and grow the customer base for consumables.

The ideal candidate has a Bachelor’s degree, 3+ years in sales or marketing, and effective communication skills. A valid Driver's License is also required. The position emphasizes ethical representation and business integrity.

Qualifications

• 3+ years of experience in a field-based marketing or sales role.
• Proven track record of driving revenue growth in aesthetics or medical device industry.
• Ability to communicate effectively, orally and in writing.

Responsibilities

• Drive sales and increase the customer base for consumables.
• Provide training and demonstrations to customers.
• Engage accounts to generate new business opportunities.
• Analyze practice readiness to maximize utilization.
• Support execution of regional training workshops.

Skills

Customer relationship management

Sales techniques

Communication

Time management

Marketing strategies

Education

Bachelor’s degree or equivalent experience

Tools

Excel

PowerPoint

Job description

Territory Overview

• Must reside within the Vancouver region.
• Ability to travel adequately to cover the region, including overnight stays, attend tradeshows, and corporate and training meetings. 1-2 overnights on average per week.
• Valid Driver's License

Position Summary

The Practice Development Manager is responsible for all aspects of customer relationship management and consumable sales in the assigned territory. This includes planning, organizing, and implementing all account management activities related to the sale, onboarding, and utilization of Cutera's key core devices, with high accountability for achieving territory utilization quotas and objectives.

Duties & Responsibilities

• Responsible for performing effective territory penetration, coverage, and account identification to drive sales and increase the customer base for consumables.
• Providing training, presentations, and demonstrations to the customer on the application and use of the company’s products using effective communication and sales techniques.
• Engage and drive accounts to grow existing business and generate new business opportunities and sales revenue growth.
• Analyze practice readiness and customize activities to maximize utilization and profitable revenue.
• Ongoing customer education regarding the indications, contraindications, and safety of Cutera products and how they fulfill the customer’s needs.
• Educating and supporting customers with marketing, internal office branding, patient segmentation, and external marketing strategies, including in-office marketing events, website reviews, and promotions.
• Supporting and helping to facilitate the execution of regional training workshops and tradeshows in collaboration with internal partners within the territory.
• Pre-planning sales calls and maintaining efficient time management skills to ensure maximum customer contact and customer service.
• Completing administrative responsibilities, including periodic business plans, weekly expense reports, up-to-date territory account profiles, and customer database. Manage day-to-day sales administration activities in a detailed and timely manner.
• Maintaining updated knowledge of the industry and competitive products.
• Maintain consistent communication with Regional Account Manager on matters related to the territory, including accurate forecasting.
• Demonstrate a strong work ethic and represent the Company with high integrity, ethics, honesty, loyalty, and professionalism.
• Optimize selling time and results by developing and following account plans.
• Identify, target, and close new, high-quality accounts.
• Execute staff onboarding and development training.
• Demonstrate the value of new/additional products and services to existing customers.
• Other duties as needed or required.

Qualifications

• Bachelor’s degree or equivalent experience.
• 3+ years of experience working in a field‑based marketing or sales role with a proven track record of driving revenue growth, preferably in aesthetics, dermatology, or the medical device industry.
• Ability to use word processing, database applications, and various software programs such as Excel and PowerPoint.
• Ability to communicate effectively, orally and in writing, with all levels of employees.
• Proven ability to provide a high level of customer service and support to achieve practice integration and ensure high customer/patient satisfaction.
• High level of accountability, reliability, and follow-up.
• Ability to make effective and persuasive communications and technical presentations to physicians, management, and/or large groups. Ability to thoroughly understand and communicate the attributes and qualities of Company products using professional selling and closing skills.
• Positive attitude and passion for working within the aesthetic field.
• Valid Driver's License