Portfolio Lead - Product Marketing & Content Strategy

United-Way; Edmonton; Híbrido; CAD 60 000 - 66 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

4 Day Week

Flexible hours

Birthday off

Professional Coaching

Extended Health & Dental

HSA & WSA

EAP

RRSP matching

Leave for illness & family

Resumo da oferta

United Way of the Alberta Capital Region is seeking a creative, organized communications professional to lead content and marketing strategy across multiple channels. You will shape messaging, drive engagement, and support campaigns with SEO, analytics, and storytelling expertise.

The role requires 4–5 years of related experience, a post-secondary degree in Communications/PR/Marketing, and a willingness to travel within Edmonton area.

Qualificações

• Requires a post-secondary degree in Communications, Public Relations or Marketing and 4–5 years of related experience.
• Demonstrated ability to develop engaging content across multiple channels with strong writing and storytelling skills.
• Experience applying SEO and analytics tools, and knowledge of web design; familiarity with video/photography is a plus.

Responsabilidades

• Lead development and execution of integrated marketing plans for United Way products and campaigns.
• Create and oversee content across channels: messaging, advertising, digital/print assets, website and social media copy, video content, presentations, and internal communications.
• Evaluate content strategy performance with regular reporting and optimization recommendations.
• Support storytelling initiatives to elevate brand awareness and donor/community engagement, including corporate newsletters.
• Collaborate across teams to report progress toward product deliverables and align with organizational goals.
• Develop and implement year-round marketing/communications plans and provide strategic recommendations on product features and pricing.

Conhecimentos

Content marketing

Copywriting

Storytelling

Digital marketing

SEO analytics

Web design

Adobe Creative Suite

Photography

Videography

Fundraising

Community engagement

Social media management

Formação académica

Post-secondary degree in Communications, Public Relations or Marketing

Ferramentas

Adobe Creative Suite

SEO analytics tools

Web analytics tools

Descrição da oferta de emprego

United Way of the Alberta Capital Region is seeking a creative, organized communications professional to lead content and marketing strategy across multiple channels. You will shape messaging, drive engagement, and support campaigns with SEO, analytics, and storytelling expertise.

The role requires 4–5 years of related experience, a post-secondary degree in Communications/PR/Marketing, and a willingness to travel within Edmonton area.