Marketing Specialist

Culture Alberta; Edmonton; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Comprehensive benefits

Hybrid work model

Job summary

University of Alberta Brand Team is seeking a Marketing Specialist to develop and execute the university’s brand strategy, drive awareness and engagement, and support internal brand initiatives. You will manage tactical campaign planning and activation for multiple programs and accounts, with a strong emphasis on Canva Enterprise and cross‑functional collaboration.

This role requires a hands-on, detail-oriented marketer with experience in brand marketing, events, digital strategy, and internal

Qualifications

• Degree in Marketing/Communications or related field.
• 5+ years in professional marketing roles with an understanding of marketing strategy and support and the overall media landscape, with a focus on brand marketing.
• Experience with administering and using Canva as a design platform.
• Experience with internal brand building in a large or complex organization.
• Strong digital marketing technical understanding, including web content management, marketing automation, SEO, SEM, social media, and Google Analytics.
• Experience with branded merchandise management.
• Experience with brand activations and event management.
• Experience working in an internal marketing department and or familiarity with agency-client service delivery models.
• Ability to execute creative development and production processes.
• Superior attention to detail as well as excellent verbal and written communications skills.
• A “hands on” creative and dynamic approach for delivering project results with a focus on best practices.
• Strong organization and project coordination skills.

Responsibilities

• In collaboration with the Director of Brand and Brand Team, create and steward integrated marketing plans that meet the university’s marketing objectives.
• Lead and administer the university's Marketing on Demand program, delivered through Canva Enterprise.
• Interface with and contribute to cross-functional marketing teams to deliver all elements of brand-related initiatives including events.
• Have overall accountability for end to end execution of internal partners’ marketing projects ensuring work is completed accurately within the agreed upon timelines and budget.
• Act as a liaison and key point of contact for designated Brand inquiries.
• Contribute to a fair, positive and equitable environment that supports a diverse workforce.

Job description

This position has a term length of18 months.

Location - This role is hybrid with a mix of remote and in-person work. Work primarily takes place at Enterprise Square.

Stories teach us. They drive knowledge. Shape who we are and the way we understand the world. Teach us about our past. And help us imagine our future. The U of A Brand Team is responsible for marketing programs, campaigns, and initiatives that engage our many audiences and demonstrate how we lead with purpose both internally and externally. We are One University telling the stories of change-makers, community builders, and world shapers.

Reporting to the Director of Brand, the Marketing Specialist will help to develop and execute the University of Alberta’s brand strategy to build high-level brand awareness, drive acquisition (student, fundraising, revenue) and engagement, provide internal brand support, and build a community of brand champions. As a Marketing Specialist, you will be responsible for tactical campaign planning and activation for a variety of University programs and accounts. This role is ideal for someone who is well-versed in brand and community building, and who excels in project coordination, client management, and specifically the Canva Enterprise platform.

• In collaboration with the Director of Brand and Brand Team, create and steward integrated marketing plans that meet the university’s marketing objectives.


• Lead and administer the university's Marketing on Demand program, delivered through Canva Enterprise.


• Interface with and contribute to cross-functional marketing teams to deliver all elements of brand-related initiatives including events.


• Have overall accountability for end to end execution of internal partners’ marketing projects ensuring work is completed accurately within the agreed upon timelines and budget.


• Act as a liaison and key point of contact for designated Brand inquiries.


• Contribute to a fair, positive and equitable environment that supports a diverse workforce.

• Degree in Marketing/Communications or related field.


• 5+ years in professional marketing roles with an understanding of marketing strategy and support and the overall media landscape, with a focus on brand marketing.


• Experience with administering and using Canva as a design platform.


• Experience with internal brand building in a large or complex organization.


• Strong digital marketing technical understanding, including web content management, marketing automation, SEO, SEM, social media, and Google Analytics.


• Experience with branded merchandise management.


• Experience with brand activations and event management.


• Experience working in an internal marketing department and or familiarity with agency-client service delivery models.


• Ability to execute creative development and production processes.


• Superior attention to detail as well as excellent verbal and written communications skills.


• A ‘‘hands on’’ creative and dynamic approach for delivering project results with a focus on best practices.


• Strong organization and project coordination skills.

This position is subject to all applicable terms and conditions of the collective agreement between the Governors of the University of Alberta and the Non-Academic Staff Association (NASA).

This position offers a comprehensive benefits package.