PLG Growth & Lifecycle Specialist

MASV Incorporated; Canada; À distance; CAD 65 000 - 80 000; Plein temps

Avantages offerts par ce poste

Base salary CAD 65k–80k, depending on资

Health benefits

6 weeks paid time off

Remote work with stipend

$3,000 professional development budget

Autonomy and career growth

Work-life balance

Résumé du poste

MASV Incorporated is seeking an Account Growth Specialist to blend PLG expansion with outbound prospecting, driving upgrades from self-serve to enterprise while maintaining strong data hygiene in HubSpot.

You will own lifecycle automation, nurture programs, and early-stage lead qualification, partnering with CS and sales to optimize renewals and expansion across a growing global customer base.

Qualifications

• 3+ years of SaaS experience in a fast-paced B2B environment (Account Management / Growth roles).
• Hands-on proficiency in building automated email workflows, list segmentation, and data reporting in HubSpot.
• Exposure to ERP data integrations (e.g., NetSuite) is a plus.
• Hybrid mindset: blend operational discipline with outbound growth execution.
• Excellent English written and verbal communication to articulate cloud/security concepts.

Responsabilités

• Inbound & Outbound PLG Expansion: run data-driven campaigns and target high-intent PQLs, upgrading self-serve users to enterprise tiers.
• Growth Operations & HubSpot Management: own data hygiene, segmentation, triggers, and pipeline reporting.
• Customer Nurturing & Lifecycle Automation: design and monitor automated onboarding and nurturing sequences in HubSpot to increase LTV.

Connaissances

SaaS experience

Account management

Growth marketing

Inbound/outbound sales

Technical communication

HubSpot automation

Outils

HubSpot

Unify

NetSuite

Description du poste

MASV Incorporated is seeking an Account Growth Specialist to blend PLG expansion with outbound prospecting, driving upgrades from self-serve to enterprise while maintaining strong data hygiene in HubSpot.

You will own lifecycle automation, nurture programs, and early-stage lead qualification, partnering with CS and sales to optimize renewals and expansion across a growing global customer base.