Customer Growth & Expansion Marketing Lead

FacilityOS; Toronto; Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health coverage

Hybrid work

Career growth

Catered events

Birthday celebrations

Annual parties

Job summary

FacilityOS is seeking a results-driven Customer Growth Marketing Manager to own customer expansion and advocacy programs. You will build scalable campaigns to increase adoption, drive cross-sell and upsell, and turn outcomes into market-facing proof.

You’ll collaborate with Customer Success, Sales, Revenue Operations, Marketing Operations, Product Marketing, Content, Design, and Product to identify high-potential cohorts, craft journeys, and ensure effective routing of responses.

Qualifications

• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing, account-based marketing, or B2B SaaS demand generation.
• Demonstrated success generating measurable expansion pipeline through cross-sell, upsell, product adoption, or customer lifecycle programs.
• Experience building segmented and account-based campaigns using CRM, marketing automation, sales-engagement, and in-app engagement platforms.
• Strong working knowledge of HubSpot and Salesforce; experience with Salesloft, Pendo, Clay, ZoomInfo, Qualified, or similar platforms is an asset.
• Comfort working with account, contact, opportunity, product-usage, and campaign-performance data.
• Experience partnering with Sales, Customer Success, Product Marketing, Revenue Operations, Marketing Operations, Content, Design, Product, and Legal.
• Excellent writing and editing skills, with the ability to create persuasive customer emails, campaign briefs, webinar promotions, landing-page copy, and enablement materials.
• Experience running customer webinars, advocacy, referral, review, case-study, advisory-board, community, or event programs.
• Strong project and stakeholder management skills, including the ability to manage multiple campaigns with cross-functional dependencies.
• Sound commercial judgment and the ability to balance customer experience, revenue opportunity, account risk, and team capacity.
• A highly organized, collaborative, and hands-on approach, with the ability to succeed in a fast-moving environment with evolving processes and imperfect data.

Responsibilities

• Own the customer growth marketing plan with targets for expansion, product adoption, advocacy, and engagement.
• Generate expansion pipeline through cross-sell, upsell, site-expansion, tier-upgrade, and product adoption campaigns.
• Collaborate with cross-functional teams to identify high-potential cohorts and determine offers, messaging, audiences, and channels.
• Translate data and needs into segmented campaign audiences and actionable growth plays.
• Define campaign eligibility, suppression, and overlap rules with partners to protect customer experience.
• Balance broad programs with targeted account-based marketing plays.
• Build repeatable, scalable customer growth programs and playbooks.

Skills

Customer marketing

Lifecycle marketing

Growth marketing

ABM

B2B SaaS

Content writing

Project management

Stakeholder management

Tools

HubSpot

Salesforce

Salesloft

Pendo

Clay

ZoomInfo

Qualified

Job description

FacilityOS is seeking a results-driven Customer Growth Marketing Manager to own customer expansion and advocacy programs. You will build scalable campaigns to increase adoption, drive cross-sell and upsell, and turn outcomes into market-facing proof.

You’ll collaborate with Customer Success, Sales, Revenue Operations, Marketing Operations, Product Marketing, Content, Design, and Product to identify high-potential cohorts, craft journeys, and ensure effective routing of responses.