Account Growth Specialist

MASV Incorporated; Canada; Remote; CAD 65,000 - 80,000; Full time

Benefits offered by this job

Base salary CAD 65k–80k, depending on资

Health benefits

6 weeks paid time off

Remote work with stipend

$3,000 professional development budget

Autonomy and career growth

Work-life balance

Job summary

MASV Incorporated is seeking an Account Growth Specialist to blend PLG expansion with outbound prospecting, driving upgrades from self-serve to enterprise while maintaining strong data hygiene in HubSpot.

You will own lifecycle automation, nurture programs, and early-stage lead qualification, partnering with CS and sales to optimize renewals and expansion across a growing global customer base.

Qualifications

• 3+ years of SaaS experience in a fast-paced B2B environment (Account Management / Growth roles).
• Hands-on proficiency in building automated email workflows, list segmentation, and data reporting in HubSpot.
• Exposure to ERP data integrations (e.g., NetSuite) is a plus.
• Hybrid mindset: blend operational discipline with outbound growth execution.
• Excellent English written and verbal communication to articulate cloud/security concepts.

Responsibilities

• Inbound & Outbound PLG Expansion: run data-driven campaigns and target high-intent PQLs, upgrading self-serve users to enterprise tiers.
• Growth Operations & HubSpot Management: own data hygiene, segmentation, triggers, and pipeline reporting.
• Customer Nurturing & Lifecycle Automation: design and monitor automated onboarding and nurturing sequences in HubSpot to increase LTV.

Skills

SaaS experience

Account management

Growth marketing

Inbound/outbound sales

Technical communication

HubSpot automation

Tools

HubSpot

Unify

NetSuite

Job description

Are you an operationally minded growth professional who loves tracking user journeys, managing HubSpot automation engines, and directly executing inbound and outbound plays to scale active customers and prospects into corporate revenue?

MASV is the lightning-fast, secure file transfer platform built to move massive files instantly. Trusted by thousands of high-profile global creators, production houses, and enterprise teams, we operate a highly successful Product-Led Growth (PLG) model. We are seeking a hybrid market developer to join our Marketing organization as an Account Growth Specialist to act as our primary "Prospect Journey Accelerator."

Role Overview

Reporting directly to Marketing, this is a mid-level, high-impact role designed for an analytical communicator. You will sit at the absolute center of our product-led funnel, owning the expansion of our existing global customer base.

You will act as a market developer across our active ecosystem by pairing rapid inbound PQL conversion with targeted outbound prospecting (cold calling, targeted email, and custom outreach). Your primary mission is executing high-impact plays to transition high-volume self-serve accounts (LTV1) and net-new target prospects into long-term corporate agreements (LTV2).

Key Responsibilities

1. Inbound & Outbound PLG Expansion (40%)

• Targeted Outbound Upgrades: Proactively research and execute data-driven outbound expansion campaigns—maintaining a minimum pace of 30 targeted contacts per day across email, video, phone, and direct engagement to guide existing high-volume self-serve users to larger enterprise infrastructure tiers.
• Inbound PQL Conversion: Monitor active user behaviour data to instantly spot high-intent Product-Qualified Leads (PQLs) and deploy personalized outreach to accelerate their corporate adoption.
• Pre-Sales Consulting: Conduct consultative discovery conversations with existing accounts to map out their complex media workflows, positioning MASV's enterprise-grade infrastructure before routing mature deals to our sales ecosystem.
• Commercial Support: Partner with Customer Success and sellers to manage commercial renewal cycles and proactively eliminate product adoption barriers before contract expiration.
• Inbound Qualification: Proactively assess and qualify inbounds to assign them to the right seller or partner.

2. Growth Operations & HubSpot Management (40%)

• Own the Stack: Act as the primary technical owner for database hygiene, list segmentation, and product-data integration triggers within HubSpot and Unify.
• Streamline Workflows: Build and manage clean operational workflows to ensure accurate pipeline velocity tracking and sales forecasting for GTM leadership.
• Data Feedback Loops: Analyze conversion metrics and provide structural, data-driven feedback to help marketing leadership optimize future go-to-market execution.

3. Customer Nurturing & Lifecycle Automation (20%)

• Automated Lifecycles: Design, execute, and monitor automated email onboarding and nurturing sequences inside HubSpot to systematically increase user lifetime value (LTV).
• Friction Elimination: Constantly audit the customer journey to identify drop-off points, utilizing targeted messaging and content to increase overall pipeline velocity.

Core Performance Metrics (KPIs)

• Pipeline Velocity: The acceleration rate of prospects moving dynamically through the revenue funnel.
• Expansion Revenue Share: Percentage of total new ARR derived from upgrades, outbound tier expansions, and add-ons.
• Lead Conversion Rates: Velocity and volume of moving users successfully from initial usage to enterprise tracks.

What You Bring to the Team

• SaaS Experience: Minimum 3+ years of relevant experience within a fast-paced B2B SaaS environment working in Account Management, Inbound/Outbound Sales Development, Growth Marketing, or a highly communicative Market Development capacity.
• Systems & Tools: Proven, hands‑on proficiency in building automated email workflows, handling list segmentation, and running data reporting in HubSpot is mandatory. Prior experience with Unify is a plus, though full training will be provided if you don't have experience with it yet.
• Assets: Prior exposure to ERP environments like NetSuite or connecting NetSuite data with CRM platforms is a significant plus, but not required.
• The Hybrid Mindset: A rare combination of structural operational discipline (tracking funnel velocity metrics) paired with the commercial confidence to proactively run outbound expansion tracks to active users.
• Technical Communication: Excellent written and verbal communication skills in English; ability to articulate complex cloud and security infrastructure concepts clearly.

Why MASV?

• A competitive base salary of $65,000-80,000 CAD/year dependent on applicant qualifications
• Comprehensive health benefits
• 6 weeks of flexible paid time off
• A monthly work-from-home stipend (we’re a fully remote org)
• A $3,000 professional development budget annually
• Full autonomy to grow, learn, and carve out your career path
• Work-life harmony (we appreciate hustle but also a good night’s rest)

Artificial intelligence (AI) may be utilized to assist in efficiently processing and assessing applications during the screening process as well as perform administrative tasks to deliver a faster and more responsive experience for candidates. All hiring and interview decisions are performed by the MASV team.

MASV welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

For compliance reasons, all offers of employment at MASV are conditional upon a successful background check & employment verification through Certn.