Performance Media Analyst - Remote/Hybrid ROI Focus

VERB Interactive Inc.; Halifax; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Vacation on day one

Annual travel credit

Free snacks and drinks

Group Health Insurance

RRSP matching

Hybrid work

Remote opportunities

Career advancement

Professional development

Internal recognition programs

Recreational sports teams

Transit and fitness discounts

Parental leave top-up

Job summary

VERB Interactive Inc. in Halifax, Nova Scotia, seeks a Performance Media Analyst to manage end-to-end paid media campaigns across multiple platforms and report ROI to clients.

You will monitor, optimize and report on campaigns, collaborate with analytics, set budgets and strategy, present findings to clients, and grow your expertise with strategists. Hybrid work available; local staff attend 3 days/week in the office, with remote options for others.

Qualifications

• 2–4 years of experience managing paid media.
• Post-secondary education in advertising, marketing, journalism, business or relevant experience.
• Proficient with paid social platforms (Facebook, Instagram, TikTok, Pinterest, etc.).
• Experience with Google Ads and Google Analytics; up-to-date on digital trends.
• Demonstrates interest in researching new channels and paid amplification methods.
• Strong attention to detail and proven ability to manage budgets.
• Excellent written and verbal communication and comfortable presenting to clients.
• Highly organized with the ability to function in a fast-paced environment.

Responsibilities

• Monitor, optimize and report campaigns on an ongoing basis.
• Develop channel strategies and tactical plans aligned with goals.
• Work with analytics to report insights and outcomes.
• Present findings and strategy to clients.
• Collaborate with creative and development teams on tracking plans.
• Set up campaigns across various digital platforms.
• Manage budgets and make channel allocation recommendations.
• Keep up-to-date with industry best practices and tools.

Skills

Paid media management

Budget management

Client presentation

Analytics reporting

Education

Post-secondary education in advertising/marketing/business

Tools

Google Ads

Google Analytics

Job description

VERB Interactive Inc. in Halifax, Nova Scotia, seeks a Performance Media Analyst to manage end-to-end paid media campaigns across multiple platforms and report ROI to clients.

You will monitor, optimize and report on campaigns, collaborate with analytics, set budgets and strategy, present findings to clients, and grow your expertise with strategists. Hybrid work available; local staff attend 3 days/week in the office, with remote options for others.