Performance Media Analyst

VERB Interactive Inc.; Toronto; Hybrid; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work arrangements

Remote opportunities for other locales

Annual travel credit

Office snacks and beverages

Professional development

Wellness/programs

Transit and fitness discounts

Job summary

VERB Interactive Inc. is seeking a Performance Media Analyst to manage end-to-end paid media campaigns for clients. You will plan, implement and report across multiple platforms, collaborating with internal teams to maximize ROI.

The role involves monitoring and optimizing campaigns, presenting insights to clients, and staying ahead of digital marketing trends. This position supports hybrid work arrangements and growth opportunities within VERB's analytics-focused team.

Qualifications

• 2–4 years of paid media experience.
• Education in advertising, marketing, journalism, business or related field.
• Proficient with Google Ads and Google Analytics.
• Excellent written and verbal communication; strong presentation skills.

Responsibilities

• Monitor, optimize and report campaigns continuously.
• Optimize campaigns to meet goals and review analytics.
• Collaborate with analytics to derive insights for clients.
• Set up and manage campaigns across digital platforms.
• Present findings and strategy to clients.
• Work with creative and development teams on tracking and best practices.
• Maintain knowledge of industry trends and tools.

Skills

Paid media management

Budget management

Client reporting

Communication

Attention to detail

Fast-paced environment

Education

Post-secondary education in advertising/marketing/business

Tools

Google Ads

Google Analytics

Facebook Ads

Instagram Ads

TikTok Ads

Job description

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here’s who we’re looking for…

The Performance Media Analyst is responsible for managing the end to end performance media for clients, including planning, implementing, and reporting on campaigns. They work within a variety of platforms and collaborate with VERB’s internal teams to ensure the best ROI for their clients.

What You Will Do

• Responsible for monitoring, optimizing and reporting campaigns on an ongoing basis
• Optimize campaigns based on goals and review analytics
• Work directly with analytics to report on insights
• Establish channel and tactical strategies along the path-to-purchase
• Establish benchmarks and projections for tactics
• Work directly with clients to present findings and strategy
• Work with creative teams to develop fresh concepts and ideas that drive results
• Work with development teams on tracking plans, best practices and issue resolution
• Monitor campaign budgets and results and make budget and channel allocation recommendations
• Set-up and manage campaigns across various digital platforms
• Set up new accounts and implement account strategy
• Present and report to clients
• Proof dashboards prior to status meetings
• Grow expertise and skillset across all paid media channels by working closely with strategists and team leads
• Maintain knowledge of industry best practices and developments in technology
• Draft POVs on new tools and tactics, as required
• Draft search and social copy, as required

• 2-4 years of experience managing paid media
• Post-secondary education in advertising, marketing, journalism, business or relevant experience
• Knowledgeable and proficient with paid social platforms (i.e., Facebook, Instagram, TikTok, Pinterest, etc.)
• Experience with Google Ads and Google AnalyticsUp-to-date on the latest digital trends and able to apply educated recommendations based on this knowledge
• Demonstrates an interest in researching new channels and methods of paid amplification
• Strong attention to detail and proven ability to manage budgets
• Excellent written and verbal communication and comfortable presenting to clients
• Highly organized with the ability to function in a fast-paced business environment

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• Premium co-share option for Group Health Insurance (medical, dental, vision)
• $1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Hybrid work arrangements (3 days in office per week for local employees, fully remote for non-local employees)
• Remote opportunities available for other locations.
• Career Advancement
• Professional and Personal Development opportunities
• Internal recognition programs
• Recreational sports teams and social event
• Transit and fitness discounts