Performance Media Analyst — Hybrid/Remote ROI Campaigns

VERB Interactive Inc.; Victoria; Hybrid; CAD 60,000 - 75,000; Full time

Benefits offered by this job

Vacation time from day one

Annual travel credit

Free office snacks and drinks

Premium health insurance

Health Spending Account

RRSP matching

Parental leave top-up

Hybrid work arrangements

Remote opportunities

Career advancement

Professional development opportunities

Recreational sports teams

Transit and fitness discounts

Job summary

VERB Interactive Inc. in Halifax, NS is seeking a Performance Media Analyst to manage end-to-end paid media campaigns across multiple platforms. You will optimize, report, and collaborate with internal teams to maximize client ROI.

You will set up campaigns, monitor budgets, present insights to clients, and expand expertise across all paid media channels. A fast-paced, collaborative environment with growth opportunities awaits.

Qualifications

• 2-4 years of experience managing paid media.
• Post-secondary education in advertising, marketing, journalism, business or relevant experience.
• Knowledgeable with paid social platforms (Facebook/Instagram/TikTok/Pinterest).
• Experience with Google Ads and Google Analytics; latest digital trends.
• Strong budgeting and channel exploration skills.
• Excellent written and verbal communication; client presentations.
• Highly organized in a fast-paced environment.

Responsibilities

• Monitor, optimize and report campaigns on an ongoing basis.
• Set up and manage campaigns across digital platforms.
• Work with analytics to report insights and establish strategies.
• Present findings and strategy to clients.
• Collaborate with creative and development teams on tracking and issues.
• Manage budgets and recommend allocations.
• Grow expertise across all paid media channels with strategists.
• Keep up with industry best practices and new tools.

Skills

Paid media management

Budget management

Client presentation

Analytical skills

Strong communication

Fast-paced environment

Education

Post-secondary education in advertising/marketing/journalism/business

Tools

Google Ads

Google Analytics

Facebook Ads Manager

TikTok Ads

Instagram Ads

Job description

VERB Interactive Inc. in Halifax, NS is seeking a Performance Media Analyst to manage end-to-end paid media campaigns across multiple platforms. You will optimize, report, and collaborate with internal teams to maximize client ROI.

You will set up campaigns, monitor budgets, present insights to clients, and expand expertise across all paid media channels. A fast-paced, collaborative environment with growth opportunities awaits.