Performance Media Coordinator

VERB Interactive Inc.; Halifax; On-site; CAD 42,000 - 64,000; Full time

Benefits offered by this job

Vacation time from day one

Annual travel credit

Office snacks and drinks

Health insurance

Job summary

VERB Interactive Inc. in Halifax, Nova Scotia is seeking a Performance Media Coordinator to support campaign objectives across paid media channels. You will implement optimizations, assist with reporting, onboard new clients, and collaborate with strategists to grow your media skills in a hybrid role.

You will work with Google Ads, Facebook Ads, and Bing, contribute to reporting, and participate in client calls while developing your abilities in a fast-paced agency environment in Halifax.

Qualifications

• 1–2 years of marketing experience (including Co-Op placements)
• Post-secondary education in advertising, marketing, journalism, business, or relevant experience
• Avid interest in measuring success by numbers and sharing insights with clients
• Demonstrated ability to present and speak to clients professionally
• Strong attention to detail and accuracy
• Highly organized and able to work in a fast-paced environment
• Hybrid work policy requires in-office presence 3 days per week

Responsibilities

• Support implementation of optimization tactics across Google, Facebook, Bing, Metasearch and other paid channels
• Track client tickets and assist with dashboard reviews and note-taking
• Support accurate invoicing and billing for managed accounts
• Grow understanding of ad platforms by working with strategists
• Assist in pulling reports and insights for clients
• Monitor campaign budgets and performance, flagging issues
• Attend client status calls as required
• Draft search and social copy as needed

Skills

Marketing experience

Client communication

Analytical mindset

Attention to detail

Written and verbal communication

Campaign optimization

Education

Post-secondary education in advertising/marketing/journalism/business

Tools

Google Ads

Facebook Ads

Bing Ads

Metasearch

Excel

Job description

VERB is a digital marketing and technology agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast

Sound good? Great, here’s who we’re looking for…

The Performance Media Coordinator collaborates with the media team to support campaign objectives and grow their skills across platforms. They help to implement optimizations, support with reporting and assist in onboarding new clients.

What You Will Do

• Support with the implementation of optimization tactics across Google, Facebook, Bing, Metasearch and other relevant paid media channels
• Track relevant client tickets and implement updates under the direction of an Analyst or Strategist as well as support with the coordination of media accounts through note taking, dashboard reviews, etc.
• Support with accurate and timely invoicing and billing for accounts being managed based on training from senior members of the team
• Grow understanding of Google, Bing, Metasearch and FB toolset by working closely with strategists
• Assist strategists by pulling together reports and insights
• Monitor campaign budgets and results, escalating any issues as required
• Attend client status calls as required
• Optimize campaigns based on goals and review analytics to ensure goals are being achieved
• Support with traditional and third-party vendor research and campaigns as required, under the direction of a senior member of the team
• Proof dashboards, ensuring they are accurate prior to status meetings
• Maintain knowledge of industry best practices and developments in technology
• Draft search and social copy, as required

• 1-2 years of marketing experience (can include Co-Op placements)
• Post-secondary education in advertising, marketing, journalism, business, or relevant experience
• Avid interest in measuring success by numbers, and able to share those insights with clients in an easy-to-understand way
• Demonstrated ability to present and speak to clients professionally and confidently
• Strong attention to detail
• Excellent written and verbal communication with experience presenting to clients
• Highly organized with the ability to function in a fast-paced business environment
• Ability to be in office 3 days per week as per our hybrid policy.

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• Premium co-share option for Group Health Insurance (medical, dental, vision)
• $1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Hybrid work arrangements (3 days in office per week for local employees)
• Remote opportunities available for other locations.
• Professional and Personal Development opportunities
• Internal recognition programs
• Recreational sports teams and social event
• Transit and fitness discounts