Performance Marketing Specialist (Remote, Saskatoon)

Blacksmith Agency LLC; Saskatoon; A distancia; CAD 84.000 - 126.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a book of B2B and growing-brand clients. You will set targeting, budgets, roadmaps, and the narrative when clients ask why.

You are the strategic voice at the table, and you make the calls. You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize bids, track conversions, and present 90-day roadmaps with the numbers behind them on the call.

Formación

• 3+ years hands-on in Google Ads and Meta, managing campaigns end-to-end.
• Proven ROAS/CPA improvement and pipeline impact.
• Experience in agency environments managing multiple clients.
• Excellent English for live calls with US clients.

Responsabilidades

• Own paid media for B2B and growing-brand clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Ensure accurate conversion tracking with GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Conocimientos

Google Ads

Meta Ads

Agency experience

English for US calls

Descripción del empleo

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Performance Marketing Specialist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.