Performance Marketing Specialist

Placements24; Windsor; On-site; CAD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Medical & retirement planning

Training & certs

Collaborative team

Job summary

Placements24 is seeking a data-driven Performance Marketing Specialist to join our team and drive measurable results through paid advertising. You will plan, execute, monitor, and optimize campaigns across search, social, and display to meet CPA, ROAS, and conversion targets.

The role focuses on evaluating performance, conducting A/B tests, and reporting insights to improve ROI. Located in or near East London with opportunities for growth and professional development.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 2-4 years of hands-on experience in performance marketing and paid advertising.
• Strong proficiency with Google Ads, Facebook Ads Manager, and other major ad platforms.
• Solid understanding of marketing analytics tools and conversion tracking mechanisms.
• Excellent analytical skills and the ability to translate data into strategic actions.

Responsibilities

• Develop, implement, and manage paid marketing campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor campaign performance daily, analyze key metrics, and identify opportunities for optimization to improve ROI.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to enhance campaign effectiveness.
• Manage campaign budgets and ensure spend is allocated efficiently to meet performance targets.
• Generate regular reports on campaign performance, providing insights and actionable recommendations.

Skills

A/B testing

Campaign optimization

ROI analysis

Paid advertising

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Job description

Our client is seeking a data-driven and results-focused Performance Marketing Specialist to join their team in East London . This role is dedicated to driving measurable results through paid advertising channels, including search, social, and display. You will be responsible for planning, executing, monitoring, and optimizing campaigns to achieve key performance indicators such as CPA, ROAS, and conversion rates. This is an excellent opportunity for a performance-oriented marketer to make a tangible impact on business growth in East London .

Key Responsibilities

• Develop, implement, and manage paid marketing campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor campaign performance daily, analyze key metrics, and identify opportunities for optimization to improve ROI.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies to enhance campaign effectiveness.
• Manage campaign budgets and ensure spend is allocated efficiently to meet performance targets.
• Generate regular reports on campaign performance, providing insights and actionable recommendations.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 2-4 years of hands-on experience in performance marketing and paid advertising.
• Strong proficiency with Google Ads, Facebook Ads Manager, and other major ad platforms.
• Solid understanding of marketing analytics tools and conversion tracking mechanisms.
• Excellent analytical skills and the ability to translate data into strategic actions.

Benefits

• Competitive salary with performance incentives.
• Comprehensive medical aid and retirement planning.
• Opportunities for training and professional certifications in digital marketing.
• A collaborative and results-oriented team environment in East London .
• Chance to work on diverse campaigns driving direct business outcomes.