Performance Marketing Manager

Sidekick; Toronto; Hybrid; CAD 90,000 - 100,000; Full time

Job summary

A leading company in the health sector is seeking a Performance Marketing Manager to enhance revenue through effective paid acquisition strategies. This role requires a data-savvy professional with strong experience in campaign management and ad creative. Join Sidekick to innovate and drive impactful marketing efforts in a collaborative and results-oriented environment.

Benefits

Competitive salary + performance bonus

Ownership and impact opportunities

Collaborate with world-class athletes and creators

Qualifications

• Experience managing Meta and Google ad campaigns with measurable outcomes.
• Confident in using data for decision-making.
• Ability to improve key metrics like CAC and ROAS.

Responsibilities

• Launch and manage paid campaigns on Meta and Google.
• Analyze campaign performance and optimize based on data.
• Test and optimize landing pages for better conversion.

Skills

Data analysis

Paid media

Creative strategy

Education

3+ years in performance marketing

Job description

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This range is provided by Sidekick. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$90,000.00/yr - CA$100,000.00/yr

Hybrid | Full-Time | $90,000–$100,000 CAD + Performance-Based Bonus

Our Core Values

• Ownership Mentality – you own the outcome. You fix what’s broken and go beyond your role to get results.
• Urgency with Focus – we move fast, and stay focused on what matters.
• Best in Class – we hold ourselves to high standards in everything we do.
• Customer-Obsessed – our north star is the customer.

About Us

At Sidekick, our mission is to accelerate the recovery journey for people dealing with chronic injuries. Our award-winning physical therapy tools are trusted by Olympic medalists, pro athletes, and featured in outlets like Men’s Health, Running Magazine, and Ultrarunning Magazine.

As we scale, we’re looking for a Performance Marketing Manager who’s ready to take growth to the next level. You’ll play a key role in driving revenue through paid acquisition, creative testing, and campaign optimization - with the freedom to experiment and the resources to scale what works.

This role is ideal for someone who thrives in DTC, lives and breathes data, but also has an eye for ad creative that sells.

What You’ll Be Doing

• Launch, manage, and scale Meta & Google campaigns with a direct-response focus
• Work closely with our creative team to test and iterate ad concepts and angles
• Lead the testing and optimization of landing pages to improve conversion rates
• Analyze campaign performance daily and make decisions based on data
• Own our growth KPIs: contribution margin, CAC, ROAS, AOV - and know how to improve them
• Run creative tests across platforms and push to find new winning concepts
• Work with our internal teams to ensure top-tier execution
• Stay ahead of platform trends and spot opportunities before others do

Success in 3 Months

• You’ve launched and scaled campaigns that are driving profitable growth
• You’ve helped identify new creative angles and turned them into scalable ads
• You’ve improved key metrics like CAC and ROAS through testing and optimization
• You’ve taken ownership of your channels and made them more efficient

This role is designed to grow with you. As you scale results, you’ll take on more ownership across growth strategy and new channels.

About You

• 3+ years in performance marketing, media buying, or growth (DTC/eComm a bonus)
• Deep experience running paid ads (Meta and Google) with measurable results
• Strong understanding of creative strategy and what makes a good direct response ad
• Confident using data to make decisions - you're fluent in metrics like MER, CAC, and ROAS
• Self-motivated, fast-paced, and results-driven
• Comfortable managing budgets and juggling multiple campaigns

Why Join Sidekick?

• Competitive salary + performance bonus
• A fast-growing team with real ownership and impact
• The chance to help build a category-defining brand
• Collaborate with world-class athletes and creators

To Apply

Apply here: https://sidekicktool.typeform.com/to/HZVpNkwO

While the role is hybrid in Toronto, we’re open to candidates across Canada who are willing to relocate.

Note: Applications without the completed survey will not be considered.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Human Resources

• Industries

  Retail

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