Performance Marketing Manager

Mackenzie Investments; Ontario; Hybrid; CAD 60,000 - 85,000; Full time

Job summary

Mackenzie Investments is seeking a Performance Marketing professional who will play a key role in executing high-impact marketing campaigns and optimizing customer experiences. This position requires at least 3 years of experience in performance marketing, focusing on data analysis, campaign management, and collaboration with internal and external partners. Join a dynamic team committed to innovative strategies that drive measurable results within the financial services sector.

Qualifications

• 3+ years of experience in performance marketing.
• Experience in financial services preferred with a basic understanding of asset management.
• Ability to manage multiple projects and priorities effectively.

Responsibilities

• Develop and implement performance marketing strategies aligned with business goals.
• Plan, launch, and optimize paid media campaigns across various platforms.
• Monitor campaign performance and prepare regular performance reports.

Skills

Performance Marketing

Data Analysis

Campaign Management

SEO Strategies

Collaboration

Communication

Proficiency with Adobe Analytics

Attention to Detail

Analytical Thinking

Education

Undergraduate degree in marketing, business, communications, or a related field

Tools

Google Analytics

Adobe Analytics

Tableau

Looker Studio

SA360

DV360

Job description

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under management. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.

Under IGM Financial’s unique business model based on leading brands and multi-channel distribution strategy is Mackenzie Investments, founded in 1967. Mackenzie Investments is a holistic asset-management partner for thousands of Canadian financial advisors and the investors they support.

At Mackenzie Investments You Can Build Your Career with Confidence.

We have a vision and a strategy that will challenge the way business in this industry is done and help Canadians be successful in the ways that mean the most to them. As part of our team, you will do some of your best work, develop some of your most valuable skills and give back in ways that make a difference in the lives of Canadians. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive, while also providing resources to ensure physical and mental wellness were put front and centre.

Join an unstoppable team that is embedded in continuous learning, understanding, and knowledge sharing. You will thrive in our supportive environment where you can indulge your curiosity to learn, while receiving the feedback you need to refine your skills and abilities. We are dedicated to offering a hybrid work environment when applicable.

IGM Financial Inc. is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

The Role

The Performance Marketing team operates as part of a shared services model, supporting both IG and Mackenzie Investments. Reporting to the AVP, Digital Operations and Marketing Technology, this role plays a pivotal part in executing and optimizing high-impact marketing campaigns, SEO strategies, and personalized customer experiences for the Mackenzie Investments business. All initiatives are closely aligned with corporate objectives and are designed to deliver measurable results across digital channels.

This role requires an organized, proactive individual who can manage multiple priorities effectively.

Key Responsibilities :

Develop and implement performance marketing strategies aligned with business goals.

• Define KPIs and performance benchmarks for digital campaigns.
• Identify growth opportunities across digital channels (e.g., search, social, display, affiliate, programmatic, organic).
• Lead the organic search strategy in collaboration with brand partners to drive traffic and achieve business objectives.
• Campaign Management

Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic networks, in partnership with internal teams and external agencies.

• Manage budgets to maximize ROI and meet CPA / ROAS targets.
• Oversee A / B testing for creatives, landing pages, and audience segments.
• Provide ongoing optimization recommendations and strategic insights.
• Data Analysis & Reporting

Monitor campaign performance using tools such as Google Analytics, Adobe Analytics, and Looker Studio.

• Prepare and present regular performance reports to stakeholders.
• Stakeholder Communication

Collaborate with internal teams (e.g., product, sales, creative) to align marketing efforts with broader business strategies.

• Manage relationships with external agencies and vendors.

Qualifications

• 3+ years of experience in performance marketing.
• Undergraduate degree in marketing, business, communications, or a related field (preferred).
• Experience in financial services, with a basic understanding of asset management (preferred).
• Proficiency with Adobe Analytics, SA360, DV360, Tableau, and Looker Studio.
• Experience collaborating with agency partners.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and priorities effectively.
• Strong analytical and critical thinking skills.
• Collaborative and team-oriented mindset.
• Self-motivated with a proactive approach.
• Comfortable working in a fast-paced, dynamic environment.

Please visit our career page by clicking on the following link : https : / / www.mackenzieinvestments.com / en / careers

We thank all applicants for their interest in Mackenzie Investments; however, only those candidates selected for an interview will be contacted.

Mackenzie Investments is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.