Performance Marketing Manager

IGM Financial; Ontario; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

Join a leading organization as a Performance Marketing Manager at IGM Financial. You will play a crucial role in executing marketing strategies, including digital campaigns and data analysis, aimed at optimizing customer experiences and driving measurable results. This position offers the opportunity to thrive in a collaborative and innovative environment, significantly impacting the financial goals of clients.

Benefits

Hybrid work environment

Employee wellness resources

Qualifications

• 3+ years of experience in performance marketing.
• Experience in financial services is preferred.
• Collaborative and team-oriented mindset.

Responsibilities

• Develop and implement performance marketing strategies aligned with business goals.
• Monitor campaign performance using tools like Google Analytics.
• Lead the organic search strategy in collaboration with brand partners.

Skills

Performance Marketing

Data Analysis

SEO Strategies

Stakeholder Communication

Analytical Thinking

Organizational Skills

Education

Undergraduate degree in marketing, business, communications, or related field

Tools

Adobe Analytics

Google Analytics

Tableau

Looker Studio

Job description

Career Opportunities: Performance Marketing Manager (13559)

Requisition ID13559-Posted - Location (1) -Canada- Province of Job Posting (1) - Career Site (2)

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.

Under IGM Financial's unique business model based on leading brands and multi-channel distribution strategy, we’re IG Wealth Management. For over 90 years of business, we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.

At IG Wealth Management, our vision is to inspire financial confidence.

This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive, while also providing resources to ensure physical and mental wellness were put front and center.

You will join a team that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.

IGM Financial Inc. is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

The Role

The Performance Marketing team operates as part of a shared services model, supporting both IG and Mackenzie Investments. Reporting to the AVP, Digital Operations and Marketing Technology, this role plays a pivotal part in executing and optimizing high-impact marketing campaigns, SEO strategies, and personalized customer experiences for the Mackenzie Investments business. All initiatives are closely aligned with corporate objectives and are designed to deliver measurable results across digital channels.

This role requires an organized, proactive individual who can manage multiple priorities effectively.

Key Responsibilities:

• Develop and implement performance marketing strategies aligned with business goals.
• Define KPIs and performance benchmarks for digital campaigns.
• Identify growth opportunities across digital channels (e.g., search, social, display, affiliate, programmatic, organic).
• Lead the organic search strategy in collaboration with brand partners to drive traffic and achieve business objectives.
• Campaign Management
  • Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic networks, in partnership with internal teams and external agencies.
  • Manage budgets to maximize ROI and meet CPA/ROAS targets.
  • Oversee A/B testing for creatives, landing pages, and audience segments.
  • Provide ongoing optimization recommendations and strategic insights.
• Data Analysis & Reporting
  • Monitor campaign performance using tools such as Google Analytics, Adobe Analytics, and Looker Studio.
  • Translate data into actionable insights to inform future campaigns.
  • Prepare and present regular performance reports to stakeholders.
• Stakeholder Communication
  • Collaborate with internal teams (e.g., product, sales, creative) to align marketing efforts with broader business strategies.
  • Manage relationships with external agencies and vendors.

Qualifications

• 3+ years of experience in performance marketing.
• Undergraduate degree in marketing, business, communications, or a related field (preferred).
• Experience in financial services, with a basic understanding of asset management (preferred).
• Proficiency with Adobe Analytics, SA360, DV360, Tableau, and Looker Studio.
• Experience collaborating with agency partners.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects and priorities effectively.
• Strong analytical and critical thinking skills.
• Collaborative and team-oriented mindset.
• Self-motivated with a proactive approach.
• Comfortable working in a fast-paced, dynamic environment.

Please visit our career page by clicking on the following link: https://www.ig.ca/en/careers

We thank all applicants for their interest in IG Wealth Management; however only those candidates selected for an interview will be contacted.

IG Wealth Management is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.