Performance Marketing Manager / PPC (B2C / D2C / B2B2C experience)

AirAdvisor; Niagara Falls; Remote; CAD 70,000 - 100,000; Full time

Job summary

AirAdvisor is seeking a Performance Marketing Manager who will lead our digital marketing efforts focusing on Google Ads, Bing Ads, and social media advertising. This role demands a data-driven approach to customer acquisition and revenue growth. Join our remote-first team to contribute significantly to our fast-growing startup aiming to redefine air travel compensation.

Benefits

Flexible work hours

Paid Time Off & Public Holidays

Annual pay review and performance-based bonuses

Professional Growth Opportunities

Dynamic work environment

Qualifications

• Strong experience in performance marketing and growth roles.
• Expertise in digital advertising platforms.
• Fluency in English and ability to work independently.

Responsibilities

• Develop and execute performance marketing strategies.
• Manage and optimize Google Ads, Bing Ads, and paid social media campaigns.
• Conduct A/B testing and analyze campaign performance.

Skills

Performance marketing

Growth roles

Google Ads

Bing Ads

Social Media Ads

Data-driven mindset

Analytical skills

Tools

Google Analytics

Job description

Join AirAdvisor – Innovate, Lead, and Make an Impact and work remotely from anywhere in the world️

• In your CV please focus on results that you have achieved thanks to campaigns managed by you, ideally in absolute numbers or percentages (revenue increase, no. of new customers, decreased CPA / CAC, ROAS etc.).
• Please, apply if you can work at least 3-4 hours in CEST and / or UAE time zones daily.

About Us

At AirAdvisor , we are dedicated to ensuring air travelers receive the compensation they are entitled to for flight disruptions. Whether it’s a delay, cancellation, missed connection, or an airline-related issue like overbooking. We have successfully processed over 450,000 claims for clients from 221 countries , earning a 4.6-star rating from 22,000+ reviews . Currently operating in 20 languages (with 10 more forthcoming this year), AirAdvisor is an ambitious and fast-growing startup with a clear vision for international expansion and we plan to reach 1 million claims by the end of 2026. ️

About The Role

We are seeking a highly skilled and data-driven Performance Marketing Manager / PPC Expert to lead our digital marketing efforts. The primary focus will be on managing and optimizing Google Ads , Bing Ads , and Social Media Ads , with secondary responsibilities in Affiliate Marketing . The ideal candidate will have a proven track record in driving customer acquisition, retention, and revenue growth through performance marketing strategies.

What You Bring :

• Strong experience in performance marketing, growth roles , or digital consumer brands
• Expertise in Google Ads, Bing Ads, and Social Media Ads
• Strong knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Experience in A / B testing, multivariate experiments, and campaign optimization
• Proven ability to manage paid acquisition campaigns and budgets
• Data-driven mindset with a focus on growth, ROAS, and ROI
• Strong understanding of competitor analysis, localization, and content development best practices
• Ability to not only design performance marketing solutions but also execute them successfully
• Ability to transform complex ideas into clear and compelling narrative
• Strategic thinker with logical and data-driven approaches to work and business
• Fluency in English

What You Will Do :

• Develop and execute performance marketing strategies to drive customer acquisition retention, and revenue growth
• Manage and optimize Google Ads, Bing Ads, and paid social media campaigns (Facebook, Instagram, LinkedIn, TikTok)
• Oversee display, programmatic advertising, and retargeting strategies
• Manage affiliate marketing channels and partnerships
• Optimize email marketing and retargeting campaigns to enhance customer journeys
• Conduct customer segmentation, competitor analysis, and localization for targeted campaigns
• Track and analyze campaign performance using tools like Google Analytics
• Use data insights to optimize campaigns, reallocate budgets, and refine creatives
• Conduct A / B and multivariate testing to improve ad performance and conversion rates
• Collaborate with creative and cross-functional teams to develop high-performing campaigns
• Evaluate and implement marketing tools and automation for efficiency and scalability
• Stay updated on industry trends and experiment with new channels and tactics
• Present performance reports to leadership, highlighting wins and opportunities
• Directly cooperate with the CEO
• Self-aware , honest , and able to take responsibility for mistakes while driving continuous improvement.
• Result-oriented , with a proven ability to deliver fast and make a significant impact on product growth.
• A results-driven approach , demonstrating initiative and the ability to manage multiple projects simultaneously.
• Exceptional problem-solving skills and creative thinking abilities.
• Independence : Ability to act as a universal player, capable of working independently without constant supervision.
• Speed : Result-oriented, with a focus on delivering fast and making an immediate impact.
• Devotion : Eager to make a significant impact on the product, with a willingness to go above and beyond to achieve his goals.
• Excellent communication skills , with the ability to articulate complex ideas clearly and concisely.

Why You’ll Love Working With Us :

• Remote-first culture with flexible start and end times. You can relocate to another country if you wish.
• Paid Time Off & Public Holidays – because work-life balance matters.
• Annual pay review and performance-based bonuses.
• Professional Growth Opportunities – work on a global expansion and new market entry.
• Dynamic work and a chance to learn how to utilize your skills in an absolutely new way.
• Supportive Team Culture – Work with smart, passionate, and friendly colleagues who value collaboration.In
• International Team - our colleagues are located in 10 countries around the globe.

Job Type : Full-time, indefinite and exclusive service agreement.

If you're ready to take on a high-impact role in a fast-growing company, apply now and let's redefine air travel compensation together!

Join us and bring InsurTech & TravelTech innovation to the next level! ️

NowHiring #PerformanceMarketing #GoogleAds #SocialMediaAds #AffiliateMarketing #MarketingJobs #DataDrivenMarketing #JoinOurTeam #Careers #PPC #PaidAdvertising #Programmatic #PPCjobs

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Performance Manager • niagara falls, on, Canada