Valnet | Director of Performance Marketing

Valnet Inc.; Montreal (administrative region); On-site; CAD 180,000 - 240,000; Full time

Job summary

Valnet is seeking a Director of Performance Marketing to lead and scale paid acquisition across our portfolio of digital products. This role owns the performance marketing function end to end, from strategy to budgets and ROI.

You will build and coach a multi-channel team, collaborate with product, content, and SEO, and stay ahead of platform changes and regulatory developments while still being hands-on when needed.

Qualifications

• 10+ years in performance or growth marketing.
• 4+ years leading teams with paid media ownership.
• Deep expertise in paid search at scale (Google Ads, Microsoft Ads).
• Proven ROI-focused multi-million dollar budgets.
• Experience across multiple products/brands and unit economics.
• Strong analytical skills: GA4/Looker Studio and spreadsheets.
• Understanding of conversion tracking and attribution.
• Experience with lead generation partners/affiliates.
• Clear communication with senior leadership.
• Comfort in fast-moving, autonomous environments.
• Knowledge of SEO basics is a plus.
• Experience in regulated verticals is a plus.

Responsibilities

• Own the performance marketing strategy and roadmap across Valnet's digital product portfolio, aligned with business and product-level growth targets.
• Build, lead, and develop a team of performance marketing managers and specialists, setting clear goals, coaching on execution, and raising the bar for analytical rigor.
• Own portfolio-level paid acquisition across paid search (Google Ads, Microsoft Ads) and expand into paid social, native, and other channels where unit economics support it.
• Set and manage annual and quarterly budgets, forecasts, and performance targets, allocating spend across products and channels to maximize contribution margin and ROI.
• Define the KPI framework and reporting cadence for the function, including CAC, LTV, ROAS, revenue per lead, and payback, and present performance and insights to senior leadership.
• Own strategic relationships with lead generation partners, marketplaces, and ad platforms, including negotiating terms, managing partner performance, and identifying new monetization opportunities.
• Establish a structured experimentation program across funnels, landing pages, creative, audiences, and bidding strategies, and ensure learnings are documented and scaled across products.
• Partner with data and engineering teams to ensure accurate conversion tracking, attribution, and data quality, and to prioritize acquisition-related features such as forms, landing pages, and tracking implementations.
• Collaborate with content and SEO leadership to align paid and organic strategy, sharing performance insights that inform content priorities and product direction.
• Stay ahead of platform changes, privacy and regulatory developments, and industry trends, and adapt strategy proactively.
• Remain hands-on when needed, stepping into accounts to diagnose issues, validate opportunities, and model best practices for the team.

Skills

Paid search

Team leadership

Budget management

Marketing strategy

Analytics

GA4

SQL

Attribution

Tools

Google Ads

Microsoft Ads

Looker Studio

Excel

Job description

Location: Montreal, On-site

Summary

Valnet is hiring a Director of Performance Marketing to lead and scale paid acquisition across our portfolio of digital products. This role owns the performance marketing function end to end: strategy, team, budgets, partners, and results, with direct accountability for growth, efficiency, and unit economics at the portfolio level.

The role is best suited for a senior performance marketer who has built and led high-performing teams, still operates close to the numbers, and can move fluidly between setting multi-product strategy and diving into account-level detail. You will report to senior leadership and partner closely with product, content, etc. to turn paid acquisition into a durable, compounding growth engine.

Responsibilities

• Own the performance marketing strategy and roadmap across Valnet's digital product portfolio, aligned with business and product-level growth targets.
• Build, lead, and develop a team of performance marketing managers and specialists, setting clear goals, coaching on execution, and raising the bar for analytical rigor.
• Own portfolio-level paid acquisition across paid search (Google Ads, Microsoft Ads) and expand into paid social, native, and other channels where unit economics support it.
• Set and manage annual and quarterly budgets, forecasts, and performance targets, allocating spend across products and channels to maximize contribution margin and ROI.
• Define the KPI framework and reporting cadence for the function, including CAC, LTV, ROAS, revenue per lead, and payback, and present performance and insights to senior leadership.
• Own strategic relationships with lead generation partners, marketplaces, and ad platforms, including negotiating terms, managing partner performance, and identifying new monetization opportunities.
• Establish a structured experimentation program across funnels, landing pages, creative, audiences, and bidding strategies, and ensure learnings are documented and scaled across products.
• Partner with data and engineering teams to ensure accurate conversion tracking, attribution, and data quality, and to prioritize acquisition-related features such as forms, landing pages, and tracking implementations.
• Collaborate with content and SEO leadership to align paid and organic strategy, sharing performance insights that inform content priorities and product direction.
• Stay ahead of platform changes, privacy and regulatory developments, and industry trends, and adapt strategy proactively.
• Remain hands-on when needed, stepping into accounts to diagnose issues, validate opportunities, and model best practices for the team.

Requirements

• 10+ years of experience in performance or growth marketing, including at least 4 years leading teams with direct ownership of paid media outcomes.
• Deep, hands-on expertise in paid search at scale (Google Ads and Microsoft Ads), with working knowledge of paid social and other acquisition channels.
• Proven track record owning multi-million dollar annual budgets with clear accountability for ROI, efficiency, and profitable growth.
• Experience setting strategy across multiple products, brands, or business lines, and allocating spend based on unit economics.
• Strong analytical capability with fluency in GA4, Looker Studio or similar BI tools, and advanced spreadsheet modeling; comfort with SQL is an asset.
• Expert understanding of conversion tracking, attribution models, incrementality testing, and data quality tradeoffs.
• Track record of building experimentation and CRO programs that measurably improved funnel performance.
• Experience managing lead generation partners, marketplaces, or affiliate relationships, including commercial negotiation.
• Ability to communicate clearly with senior leadership, translating performance data into business decisions.
• Comfortable in fast-moving, performance-driven environments with minimal process overhead.
• Working knowledge of SEO fundamentals and content strategy is an asset.
• Experience in insurance, finance, or regulated lead generation verticals is a strong asset.

Who we are

Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!