Performance Marketing & CRO Manager (Google/Meta Ads)

Modern Air Filters Corporation; Brampton; On-site; CAD 90,000 - 120,000; Full time

Job summary

Modern Air Filtration Corporation in Brampton, Canada, is seeking an experienced Performance Marketing & CRO Manager to own paid advertising, website conversion, landing pages, and lead generation strategy. The role requires building robust tracking and analytics, optimizing campaigns across Google and Meta, and driving revenue through high-converting pages.

You will manage campaigns, conduct research, set budgets, run CRO experiments, and collaborate with design and analytics teams to improve

Qualifications

• Proven performance marketing experience with measurable results.
• Strong experience managing Google Ads accounts with meaningful monthly budgets.
• Strong experience with Meta Ads Manager.
• Demonstrated ability to improve ROAS, CPA, CPL, and conversion rates.
• Understanding of Google Search campaigns and high-intent keyword strategy.
• Experience with B2B lead-generation and e-commerce campaigns.

Responsibilities

• Manage and continuously improve our paid acquisition and conversion strategy across Google, Meta, and our websites.
• Build campaign structures around products, customer segments, industries, geography, and buyer intent.
• Perform keyword research, competitor research, audience research, and search-term analysis.
• Manage daily, weekly, and monthly advertising budgets.
• Continually improve ROAS, cost per lead, cost per acquisition, conversion rate, lead quality, and revenue generated from paid advertising.
• Build and optimize high-converting landing pages for specific campaigns and customer types.
• Develop landing-page messaging, headlines, CTAs, forms, layouts, offers, and conversion flows.
• Perform ongoing CRO and A/B tests for landing pages, headlines, CTAs, forms, pricing/promotions, ad creative, and offers.
• Set up and maintain accurate conversion tracking and dashboards.

Skills

Performance marketing

Google Ads

Meta Ads

CRO

Landing pages

A/B testing

Conversion tracking

Lead generation

Analytics

Budget management

Copywriting

E-commerce campaigns

Tools

WordPress

Shopify

Webflow

Unbounce

Instapage

Job description

Modern Air Filtration Corporation in Brampton, Canada, is seeking an experienced Performance Marketing & CRO Manager to own paid advertising, website conversion, landing pages, and lead generation strategy. The role requires building robust tracking and analytics, optimizing campaigns across Google and Meta, and driving revenue through high-converting pages.

You will manage campaigns, conduct research, set budgets, run CRO experiments, and collaborate with design and analytics teams to improve