Digital Marketing Specialist – Paid Media

Gestalt Communications; Oakville; On-site; CAD 45,000 - 65,000; Full time

Job summary

Gestalt Communications in Oakville, ON is seeking a Digital Ad Specialist who will manage daily Meta and Google campaigns, optimize bidding, budgets, and creative rotations, and build data-driven tests. You will design tracking architectures using GTM, GA4, Clarity, and server-side APIs to ensure end-to-end conversion measurement while translating insights into briefs for the design and web teams.

Collaboration with internal teams is key as you ensure accurate measurement and continuous

Qualifications

• Advanced, hands-on mastery of Meta Ads Manager, Google Ads (PMax, Search, YouTube), GTM, GA4, and Microsoft Clarity.
• Experience troubleshooting server-side vs client-side tracking failures independently.
• Ability to isolate true incremental performance from platform-attributed vanity metrics.

Responsibilities

• Daily Campaign Management: Audit Meta and Google Ad accounts daily to adjust bidding, budgets, creative rotations, and targeting.
• Tracking Architecture: Build, troubleshoot, and maintain custom event tracking using GTM, GA4, Microsoft Clarity, and Server-Side/CAPI setups.
• Controlled Experimentation: Design structured testing frameworks (creative, copy, landing page variants) with hypotheses, sample logic, and post-test analyses.
• Creative Briefing: Translate user behavior data into actionable briefs for creative and web teams.

Skills

Meta Ads Manager

Google Ads

PMax

GTM

GA4

Microsoft Clarity

YouTube Ads

Tools

GTM (Google Tag Manager)

GA4

Microsoft Clarity

Server-Side/CAPI

Job description

Digital Marketing Specialist – Paid Media (Google & Meta Ads)

About Gestalt

Gestalt Communications is an Oakville-based communications firm working across branding, design, web development and copywriting for clients in a range of industries.

The Role

We are seeking a Digital Ad Specialist who masters Ad Managers, Google Tag Manager (GTM), GA4, and Microsoft Clarity. You will drive performance across Meta and Google ecosystems by managing daily account optimisations, building structured A/B tests, writing data-driven creative briefs for our internal design team, and maintaining end-to-end conversion tracking architecture.

Core Responsibilities

• Daily Campaign Management: Audit Meta and Google Ad accounts daily to make aggressive, data-backed adjustments to bidding, budgets, creative rotations, and targeting.


• Tracking Architecture: Build, troubleshoot, and maintain custom event tracking using GTM, GA4, Microsoft Clarity, and Server-Side/CAPI setups.


• Controlled Experimentation: Design structured testing frameworks (creative, copy, landing page variants) with clear hypotheses, sample logic, and post-test analyses.


• Creative Briefing: Translate user behavior data (from GA4 drop-off points and Clarity heatmaps/recordings) into actionable briefs for creative and web teams.

Requirements

• Advanced, hands-on mastery of Meta Ads Manager, Google Ads (PMax, Search, YouTube), GTM, GA4, and Microsoft Clarity.


• Proven ability to troubleshoot server-side vs. client-side tracking failures independently.


• Ability to isolate true incremental performance from platform-attributed vanity metrics.

Details

• Full-time, Oakville, ON


• Must be able to reliably commute to Oakville, ON L6H 6Z7, or plan to relocate before starting


• Pay: $45,000–$65,000 per year