Digital Marketing Google Ads, Meta Ads & CRO

MODERN AIR FILTERS CORPORATION; Brampton; On-site; CAD 90,000 - 125,000; Full time

Job summary

Modern Air Filtration Corporation is seeking an experienced Performance Marketing & CRO Manager to own paid advertising, website conversion performance, landing pages, and analytics. You will drive ROAS, CLV, and revenue through data-driven strategies across Google and Meta platforms.

The role demands hands-on management of campaigns, landing-page optimization, and robust tracking to enable informed monthly revenue targets.

Qualifications

• Proven track record in paid acquisition and CRO with measurable results.
• Experience managing Google Ads with meaningful monthly budgets.
• Strong knowledge of Meta Ads Manager and multi-channel campaigns.

Responsibilities

• Manage and improve paid acquisition and conversion strategy across Google, Meta, and websites.
• Build campaign structures by product, industry, geography, and buyer intent.
• Conduct keyword, competitor, and audience research; perform search-term analysis.
• Set and optimize advertising budgets on daily, weekly, and monthly cycles.
• Improve ROAS, CPA, CPL, conversion rate, lead quality, and revenue from paid ads.
• Create and optimize high-converting landing pages for campaigns and industries.
• Lead A/B testing for landing pages, headlines, CTAs, forms, pricing/promotions, and ad creative.
• Ensure accurate conversion tracking and reporting; build clear dashboards for decision making.

Skills

Google Ads

Meta Ads Manager

Landing Page Optimization

CRO Strategy

Data-driven

Copywriting

Budget Management

Education

Bachelor's degree in Marketing

Tools

Google Analytics 4

Google Tag Manager

A/B Testing Tools

Job description

Modern Air Filtration Corporation is a Canadian air filtration manufacturer serving commercial, industrial, institutional, and residential markets. We manufacture and supply a wide range of air filtration products and are continuing to expand our digital sales, lead generation, and online presence.

We are looking for an experienced, hands‑on Performance Marketing & CRO Manager who can take ownership of our paid advertising, website conversion performance, landing pages, lead generation strategy, tracking, and marketing analytics.

This is not a role for someone who only knows how to “run ads.”

We are looking for someone who understands the full customer journey - from the first Google search or Meta ad click all the way through to an inquiry, quote request, phone call, online purchase, or long‑term customer.

What You’ll Be Responsible For:

• You will manage and continuously improve our paid acquisition and conversion strategy across Google, Meta, and our websites.

Your responsibilities will include:

• Manage and optimize Google Ads, including Search, Shopping, Performance Max, Display, and remarketing campaigns where appropriate.
• Manage Meta Ads across Facebook and Instagram.
• Build campaign structures around products, customer segments, industries, geography, and buyer intent.
• Perform keyword research, competitor research, audience research, and search-term analysis.
• Manage daily, weekly, and monthly advertising budgets.

• Continually improve:

  • ROAS.
  • cost per lead.
  • cost per acquisition.
  • conversion rate.
  • lead quality.
  • revenue generated from paid advertising.
• Identify campaigns, keywords, audiences, and products that deserve more budget — and cut wasted spend quickly.
• Build and optimize high-converting landing pages for specific campaigns, industries, products, and customer types.
• Develop landing-page messaging, headlines, CTAs, forms, layouts, offers, and conversion flows.
• Perform ongoing CRO - Conversion Rate Optimization.

• Create and manage A/B tests for:

  • landing pages.
  • headlines.
  • CTAs.
  • forms.
  • pricing/promotions.
  • ad creative.
  • offers.
• Improve website conversion paths for both B2B leads and e-commerce customers.
• Work with our internal team or designers to develop effective ad creative.
• Recommend new campaign concepts, offers, promotions, bundles, and lead magnets.
• Set up and maintain accurate conversion tracking.

• Work with:

  • Google Analytics 4.
  • Google Tag Manager.ness
  • Google Ads conversion tracking.
  • Meta Pixel.
  • Meta Conversions API.
  • call tracking.
  • form tracking.
  • e-commerce tracking.
• Ensure attribution and reporting are accurate enough to make real business decisions.
• Build clear dashboards showing what is working, what is not, and where money should be allocated.
• Review competitors regularly and identify opportunities in paid search, paid social, SEO landing pages, and offers.
• Analyze user behaviour and identify areas where visitors are dropping off.
• Recommend website improvements based on data rather than opinion.
• Work closely with management to establish monthly revenue and lead-generation targets.
• Help develop the company's broader digital growth strategy.

What We Are Looking For:

• We are looking for someone with proven experience producing measurable results.

The ideal candidate will have:

• 4+ years of hands‑on performance marketing experience.
• Strong experience managing Google Ads accounts with meaningful monthly budgets.
• Strong experience with Meta Ads Manager.
• Demonstrated ability to improve ROAS, CPA, CPL, and conversion rates.
• Strong understanding of Google Search campaigns and high-intent keyword strategy.
• Experience managing both B2B lead-generation and e-commerce campaigns is highly desirable.
• Strong understanding of landing-page design and conversion psychology.
• Hands‑on CRO experience.
• Experience creating or directing landing pages using platforms such as WordPress, Shopify, Webflow, Unbounce, Instapage, or similar.
• Strong Google Analytics 4 and Google Tag Manager experience.
• Strong knowledge of conversion tracking and attribution.
• Experience with Meta Pixel and Conversions API.
• Ability to interpret data and make budget decisions quickly.
• Excellent copywriting instincts for advertising and landing pages.
• Ability to work independently and take ownership of results.
• Strong attention to detail.

Please DO NOT Apply If:

• Your experience is primarily posting organic social‑media content.
• You depend entirely on agencies or freelancers to manage campaigns for you.
• You only know basic boosted Facebook posts.
• You cannot demonstrate measurable advertising results.
• You do not understand conversion tracking.
• You have never built or optimized a landing page.
• You cannot explain the difference between clicks, conversions, qualified leads, CPA, CAC and ROAS.