Performance Marketing - Business Systems Analyst

Compunnel, Inc.; Vancouver; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

Compunnel, Inc. is seeking a Performance Marketing - Business Systems Analyst to support the marketing activation pipeline, focusing on personalized emails, dynamic content, and cross-platform QA.

You will collaborate with Marketing, Design, and Engineering to translate campaign requirements into testable deliverables and maintain rigorous QA processes. In this role, you will use AMPscript, HTML, and CSS to build and deploy campaigns, manage automations in Automation Studio, and ensure precise

Qualifications

• Experience supporting performance marketing or marketing activation initiatives.
• Hands-on experience with personalized and dynamic email development using AMPscript, HTML, and CSS.
• Experience creating and managing smart forms, landing pages, and marketing automations.
• Experience with email list segmentation, audience targeting, and data imports.
• Experience conducting HTML email QA across Outlook, Gmail, iOS, and Android.
• Ability to translate campaign briefs into business requirements, user stories, and testable deliverables.
• Experience supporting ESP operations, including campaign scheduling, approvals, and tracking governance.
• Experience with UTM setup, link validation, and campaign tracking.
• Experience using Jira or Azure DevOps for issue tracking and resolution.
• Strong documentation and QA skills, including maintaining checklists and regression documentation.

Responsibilities

• Build, test, and deploy personalized and dynamic emails using AMPscript, HTML, and CSS.
• Create and manage smart forms, landing pages, and automations in Automation Studio to streamline marketing workflows.
• Manage email list segmentation, targeting, and audience data imports while ensuring data accuracy and compliance.
• Conduct HTML email QA across Outlook, Gmail, iOS, and Android, including validation of links, images, and tracking parameters.
• Collaborate with Marketing, Design, and Engineering teams to translate campaign briefs into requirements, user stories, and testable deliverables.
• Support ESP operations, including campaign scheduling, approvals, and tracking governance.
• Configure and validate UTM parameters and campaign links to support accurate tracking.
• Log, track, and resolve issues using Jira or Azure DevOps.
• Maintain QA checklists and regression documentation.

Skills

Marketing activation experience

Campaign requirements translation

Issue tracking and resolution

Tools

AMPscript

HTML

CSS

Automation Studio

Jira

Azure DevOps

UTM tracking

Job description

Performance Marketing - Business Systems Analyst

09/18/2026

Contract

Active

Job Description:

Job Summary:

Support the Performance Marketing team with marketing activations, including the build, QA, and deployment of marketing email, push, and NBO campaigns. The role focuses on developing personalized and dynamic communications, managing audience data and marketing workflows, conducting cross-platform email QA, and partnering with Marketing, Design, and Engineering teams to translate campaign requirements into testable deliverables.

Key Responsibilities:

• Build, test, and deploy personalized and dynamic emails using AMPscript, HTML, and CSS.
• Create and manage smart forms, landing pages, and automations in Automation Studio to streamline marketing workflows.
• Manage email list segmentation, targeting, and audience data imports while ensuring data accuracy and compliance.
• Conduct HTML email QA across Outlook, Gmail, iOS, and Android, including validation of links, images, and tracking parameters.
• Collaborate with Marketing, Design, and Engineering teams to translate campaign briefs into requirements, user stories, and testable deliverables.
• Support ESP operations, including campaign scheduling, approvals, and tracking governance.
• Configure and validate UTM parameters and campaign links to support accurate tracking.
• Log, track, and resolve issues using Jira or Azure DevOps.
• Maintain QA checklists and regression documentation.

Required Qualifications:

• Experience supporting performance marketing or marketing activation initiatives.
• Hands‑on experience with personalized and dynamic email development using AMPscript, HTML, and CSS.
• Experience creating and managing smart forms, landing pages, and marketing automations.
• Experience with email list segmentation, audience targeting, and data imports.
• Experience conducting HTML email QA across Outlook, Gmail, iOS, and Android.
• Ability to translate campaign briefs into business requirements, user stories, and testable deliverables.
• Experience supporting ESP operations, including campaign scheduling, approvals, and tracking governance.
• Experience with UTM setup, link validation, and campaign tracking.
• Experience using Jira or Azure DevOps for issue tracking and resolution.
• Strong documentation and QA skills, including maintaining checklists and regression documentation.