Marketing Automation Manager

Absolute Security; Vancouver; Presencial; CAD 90 000 - 120 000; Tempo integral

Resumo da oferta

Absolute Security is seeking an experienced Marketing Automation Manager to lead strategy, execution, and governance of our marketing automation stack. You will drive scalable Marketo programs, lead scoring, lifecycle management, and data hygiene across channels while partnering with Marketing, Sales, Revenue Operations, and IT to accelerate pipeline growth.

You will implement best practices, maintain governance, and ensure regulatory compliance, data privacy, and security across campaigns and

Qualificações

• Minimum 5+ years in marketing operations or automation in B2B.
• Hands-on Marketo administration with smart campaigns and templates.
• Strong lead scoring, lifecycle, routing, and MQL expertise.
• Solid Salesforce knowledge including Lead/Contact/Account objects and syncs with Marketo.
• Experience with martech integrations and data governance.
• Excellent communication and cross-functional collaboration.

Responsabilidades

• Own execution, QA, and optimization of integrated marketing campaigns across channels.
• Develop scalable marketing automation architecture inside Marketo.
• Oversee database health, data quality, deduplication, and segmentation.
• Lead martech integrations and troubleshoot complex issues.
• Ensure GDPR/CAN-SPAM/CASL compliance and data privacy.

Conhecimentos

Marketing operations

Marketo administration

Salesforce knowledge

Data governance

Campaign optimization

Lead scoring

QA processes

Project management

Cross-functional collaboration

Excel proficiency

Ferramentas

Marketo

Salesforce

Excel

APIs

Descrição da oferta de emprego

We are seeking an experienced, highly organized, and technically proficient Marketing Automation Manager to lead the strategy, execution, optimization, governance, and ongoing development of our marketing automation function. This role is responsible for overseeing marketing automation operations, campaign execution, lead lifecycle management, lead scoring, segmentation, database management, martech integrations, attribution, reporting, and operational governance. The Marketing Automation Manager will work closely with Marketing, Sales, Revenue Operations, Business Applications, and other cross functional teams to ensure our marketing technology and processes effectively support pipeline generation and business growth. The ideal candidate is a strategic and hands on marketing automation operator who can balance big picture thinking with executional excellence. This person should have a strong understanding of marketing automation architecture and best practices, demonstrate exceptional attention to detail, proactively identify operational gaps, and take ownership of driving solutions from strategy through implementation. This role will also be responsible for establishing scalable processes, improving operational efficiency, maintaining data integrity & owning martech.

What You'll Do:

• Own the execution, QA, and optimization of integrated marketing campaigns across email, events, webinars, nurture programs, forms, landing pages, and other channels
• Develop and maintain scalable marketing automation architecture, workflows, programs, and operational processes within Marketo
• Drive the design, development, and ongoing optimization of lead scoring, lead lifecycle management, routing, segmentation, and MQL processes
• Establish and enforce Marketing Automation governance, standards, naming conventions, campaign taxonomy, and QA processes, and maintain comprehensive documentation for automation architecture, operational processes, integrations, and troubleshooting procedures
• Oversee database health, data quality, normalization, enrichment, deduplication, and other database optimization initiatives
• Lead the implementation, integration, and ongoing ownership of marketing technology connected to Marketo
• Troubleshoot complex campaign, automation, integration, and data issues, identify root causes, and drive resolution, while proactively identifying operational gaps and downstream impacts to improve the scalability and reliability of the Marketing Automation function
• Partner with Marketing, Sales, Revenue Operations, Business Applications, and other technical teams to translate business requirements into scalable technical solutions and support CRM and martech initiatives
• Ensure compliance with GDPR, CAN-SPAM, CASL, and other applicable email marketing and data privacy regulations
• Protect the security and privacy of Absolute and its customers
• Other duties as assigned by management

What You'll Bring:

• 5+ years of marketing operations or marketing automation experience in a B2B environment, including at least 3 years of hands on Marketo administration
• Deep expertise in Marketo program architecture, including smart campaigns, nurture and engagement programs, tokens, program templates, and operational programs
• Proven experience designing and managing lead scoring, lead lifecycle, routing, and MQL processes, with a strong understanding of how they affect sales handoff and pipeline reporting
• Strong working knowledge of Salesforce, including the Lead, Contact, Account, and Campaign objects, campaign hierarchy, and the Marketo Salesforce sync
• Solid understanding of campaign attribution and campaign influence models, and how build decisions affect downstream reporting
• Demonstrated ability to troubleshoot complex automation, sync, and data issues independently, using logs, error codes, and record level analysis to identify root causes
• Experience implementing and maintaining martech integrations, such as webinar platforms, enrichment tools, content syndication vendors, and lead routing tools, using native connectors, APIs, or webhooks
• Strong data management skills, including list imports, normalization, deduplication, and database segmentation, with advanced Excel or Google Sheets proficiency
• Rigorous attention to detail and a disciplined QA approach, including validating builds, attribution, and data before launch or handoff
• Ability to translate business requirements into scalable technical solutions, and to propose alternatives when the initial approach doesn't meet the goal
• Clear, concise written and verbal communication, with the ability to explain technical concepts to non technical stakeholders
• Strong project management skills, with the ability to manage multiple requests, prioritize against deadlines, and proactively elevate blockers
• Preferred experience Marketo Certified Expert (MCE) or Adobe Marketo Engage Business Practitioner certification Marketo and Salesforce experience required; advanced knowledge of Excel Experien