PEGA Marketing Analytics & Decisioning Analyst

FP Inc.; Toronto; On-site; CAD 69,000 - 85,000; Full time

Job summary

FP Inc. is seeking a seasoned Technical Business Analyst to drive marketing offers across channels using PEGA CDH and decisioning logic.

You will gather requirements, design and test campaigns, and ensure accurate segmentation to deliver a personalized 1:1 customer journey. Collaborating with analytics, marketing, product, and technology teams, you will validate data, monitor campaigns, and provide insights to optimize acquisition and engagement while maintaining alignment with compliance and

Qualifications

• 5-7+ years of experience as a Technical Business Analyst.
• 2+ years’ experience with PEGA CDH Marketing Campaign Delivery.
• Experience with Pega Marketing/Pega Decision Manager/Customer Decision Hub (CDH) preferred.
• Experience with targeted leads/campaign execution and segmentation.
• 4+ years’ experience working with large data sets and relational databases with advanced SQL skills.

Responsibilities

• Responsible for Requirement gathering and support Design, build and execute customer marketing offers/communications based on eligibility, analytics, decisioning logic and segmentations to help elevate our customer’s experiences across channels and move to a personalized 1:1 customer journey
• Apply Next Best Action design principles to build & test decision strategies/campaign eligibility using Pega application to execute and monitor marketing offers
• Document and implement business requirements to deliver key customer interactions across multiple channels
• Analyze and synthesize data around campaign presentment and customer responses to identify trends, deliver key insights and business recommendations around a customer-first approach to driving acquisition and engagement
• Act as liaison between analytics, marketing, product lines, technology, quality assurance, business stakeholders and channel partners
• Provide subject matter expertise on customer contact and support data validation activities
• Support production incident investigations and inquiries through our department help desk email

Skills

Technical Business Analyst

PEGA CDH

Segmentation

SQL

Google Cloud Platform

Databricks

Python

Education

Bachelor's Degree in Analytics

Pega Certification

Tools

Google Cloud Platform

Databricks

Python

Job description

FP Inc. is seeking a seasoned Technical Business Analyst to drive marketing offers across channels using PEGA CDH and decisioning logic.

You will gather requirements, design and test campaigns, and ensure accurate segmentation to deliver a personalized 1:1 customer journey. Collaborating with analytics, marketing, product, and technology teams, you will validate data, monitor campaigns, and provide insights to optimize acquisition and engagement while maintaining alignment with compliance and