Partner Activation Lead — Field Enablement & Growth

Kaizen Lab Inc.; Toronto; Hybrid; CAD 120,000 - 160,000; Full time

Benefits offered by this job

Health Spending Account

Professional development opportunities

Volunteer days

Hybrid work options

3 weeks vacation to start

Lifestyle Spending Account

Job summary

Payworks is seeking a Partner Activation Lead to turn partner and channel relationships into revenue. You will coach field sales teams, design playbooks, and drive regional activation across Canada with a hybrid work model. A 25%+ travel expectation supports collaboration with Account Executives and regional leaders.

The role emphasizes field execution, quota attainment, and strong relationship-building to sustain partner motions and pipeline growth.

Qualifications

• 7+ years of combined experience in sales, channel, partner, or field enablement roles within a B2B SaaS or technology environment.
• Experience activating partner, channel, or referral motions across a distributed field sales organization in an SMB or Mid‑Market environment.
• Proven ability to drive field execution through influence rather than authority, mobilizing sales teams and Account Executions who do not report to you and driving adoption of new motions.
• Willingness and ability to travel 25% of the time or more to meet sales teams in-region across Canada.
• Strong coaching, enablement, and relationship-building skills with both internal sales teams and external partners; coaches in the field to lift partner-selling capability rather than closing deals personally.
• Comfort building playbooks and translating partner strategy into concrete, rep-level, field-ready execution that produces measurable pipeline.
• Analytical skills to track activation, pipeline, and conversion metrics; uses data to prioritize where to activate, diagnose what is working, and hold the field accountable to outcomes.

Responsibilities

• Third‑party review administration – monitor and respond to third‑party review sites based on pre‑set escalation and communication playbooks.
• Field Activation & Playbook Execution – activate partner playbooks across all sales teams and drive field execution.
• Partner Playbook Development – co‑create playbooks defining target segments, value proposition, referral motion, and rep-level actions.
• Partner Relationship & Cross‑Functional Alignment – coordinate with Marketing, SalesOps, and Enablement.
• Performance & Accountability – own the field execution behind the partner and channel quota; track metrics and report progress to leadership.

Skills

Sales enablement

Channel enablement

Coaching

Relationship building

Travel readiness

Analytical skills

Job description

Payworks is seeking a Partner Activation Lead to turn partner and channel relationships into revenue. You will coach field sales teams, design playbooks, and drive regional activation across Canada with a hybrid work model. A 25%+ travel expectation supports collaboration with Account Executives and regional leaders.

The role emphasizes field execution, quota attainment, and strong relationship-building to sustain partner motions and pipeline growth.