Paid Social Buyer — Optimize Campaigns & ROI

Merkle Italia; Vancouver; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

dentsu in Toronto is seeking a Social Ads Specialist to plan, execute, optimize, and report on paid social campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging channels. The role requires 1–3 years in paid social media buying or digital media; experience with Retail DTC and US markets is a plus.

You will collaborate with analytics and creative teams, set up tracking, monitor KPIs, and translate data into actionable insights.

Qualifications

• 1–3 years of experience in paid social media buying or digital media.
• Retail DTC client and US market experience is a plus.
• Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
• Proficiency with analytics tools and event tracking (pixels, conversion APIs).

Responsibilities

• Develop paid social strategies aligned with client or brand objectives.
• Build and launch campaigns across major platforms with proper tracking.
• Monitor performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).
• Prepare weekly and monthly reports and translate data into insights.
• Collaborate with creative and analytics teams to ensure effective execution.

Skills

Paid social

Analytics

DTC experience

Attention to detail

Tools

Adobe Analytics

Google Analytics

Pixels / API tracking

Job description

dentsu in Toronto is seeking a Social Ads Specialist to plan, execute, optimize, and report on paid social campaigns across Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging channels. The role requires 1–3 years in paid social media buying or digital media; experience with Retail DTC and US markets is a plus.

You will collaborate with analytics and creative teams, set up tracking, monitor KPIs, and translate data into actionable insights.