Paid Social Buyer: Data-Driven Campaign Optimizer

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

RRSP

Paid time off

Job summary

Dentsu Aegis Network Ltd. in Toronto is seeking a Buyer, Paid Social to plan, execute and optimize campaigns across Meta, TikTok, LinkedIn, and more.

The role emphasizes delivering KPI-driven results and tracking with pixels and APIs, while collaborating with creative and analytics teams. The ideal candidate has 1–3 years of paid social experience, familiarity with retail DTC and US markets, and the ability to translate data into actionable insights.

Qualifications

• 1–3 years of experience in paid social media buying or digital media.
• Retail DTC client and US market experience is a plus.
• Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Experience with pixels, conversion APIs, and event tracking.

Responsibilities

• Develop paid social strategies aligned with client objectives and budget.
• Build and launch campaigns across major platforms using ad managers.
• Monitor performance and optimize toward KPIs like CPC and ROAS.
• Prepare weekly to end-of-campaign reports with actionable insights.
• Collaborate with creative and analytics teams to ensure proper tagging and data flows.

Skills

Paid social buying

Analytics & data interpretation

Attention to detail & time management

US market experience

Tools

Adobe Analytics

Google Analytics

Pixels & conversion APIs

Job description

Dentsu Aegis Network Ltd. in Toronto is seeking a Buyer, Paid Social to plan, execute and optimize campaigns across Meta, TikTok, LinkedIn, and more.

The role emphasizes delivering KPI-driven results and tracking with pixels and APIs, while collaborating with creative and analytics teams. The ideal candidate has 1–3 years of paid social experience, familiarity with retail DTC and US markets, and the ability to translate data into actionable insights.