Buyer, Social

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 50,000 - 57,000; Full time

Benefits offered by this job

Medical and dental coverage

RRSP & paid time off

Job summary

Dentsu Media Toronto is hiring for a Digital Media Specialist to drive paid social campaigns and optimize performance across major platforms. You will set up tracking, manage budgets, and deliver insights to clients and internal teams.

The role requires 1–3 years of paid social experience, strong platform knowledge, and proficiency with Google Analytics and Adobe Analytics. A collaborative, detail-oriented mindset is essential for success in a fast-paced environment.

Qualifications

• 1–3 years of experience in paid social media buying or digital media.
• Retail DTC experience a plus.
• Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Proficiency with analytics tools (Adobe Analytics, Google Analytics).
• Experience with pixels, conversion APIs, and event tracking.

Responsibilities

• Develop paid social strategies aligned with client objectives and allocate budgets.
• Build and launch paid social campaigns on major platforms; set up tracking and ensure proper pacing.
• Monitor performance and optimize toward KPIs; test creatives, audiences, and bidding strategies.
• Prepare weekly/monthly/end-of-campaign reports and translate data into insights.
• Collaborate with creative, analytics, and tech teams to manage deadlines and deliverables.

Skills

Paid social

Digital media planning

Data analysis

Insights communication

Attention to detail

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Analytics

Google Analytics

Pixels/Tracking

Job description

Job Description: Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Campaign Strategy & Planning

• Develop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention).
• Recommend platform mix, targeting approaches, audience segmentation, and budget allocation.
• Participate in integrated planning with media, creative, and analytics teams.

Campaign Execution

• Build and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.).
• Set up tracking using pixels, UTMs, and platform conversion APIs.
• Ensure proper pacing and delivery of budget and impressions.

Optimization & Performance Management

• Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).
• Test creative variations, audiences, bidding strategies, and placements.
• Identify trends, insights, and opportunities to improve results and efficiency.

Reporting & Insights

• Prepare weekly, monthly, and end‑of‑campaign reports.
• Translate complex data into clear insights and actionable recommendations.
• Present results to internal teams and/or clients in a clear and compelling manner.

Collaboration & Project Management

• Work with creative teams on briefing, reviewing, and testing social assets.
• Coordinate with analytics or tech teams on tagging, tracking, and data flows.
• Manage deadlines, deliverables, and platform requirements to ensure smooth execution.

Qualifications

• 1–-3 years of experience in paid social media buying or digital media.
• Retail DTC (Direct-to-Consumer) client and US market experience a plus.
• Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).
• Proficiency with analytics tools (e.g., Adobe analytics, Google Analytics, or other web analytics platforms.
• Experience with pixels, conversion APIs, and event tracking.
• Ability to analyze data and communicate insights clearly.
• Strong attention to detail, organization, and time management.

Salary: The salary range for this position is $50k-$57k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills.

A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.

Location: Toronto Brand: Dentsu Media Time Type: 全职 Contract Type: 永久

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best.

If you need accommodation during the application or interview process, please contact [e-mail] or to begin a conversation about your individual accessibility needs throughout the hiring process.

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work