Senior Paid Social Specialist

True Media Canada; Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Job summary

True Media Canada is looking for a Senior Paid Social Specialist to lead the implementation, management, and optimization of social campaigns across Facebook, LinkedIn, Instagram and other platforms from our Toronto office. This role emphasizes a data-driven approach, testing targeting strategies and leveraging marketing technology to improve performance and ROI.

You will collaborate with the Director of Paid Social, deliver performance reports, mentor team members, and contribute to new

Qualifications

• 4+ years in paid social media or digital campaign management.
• Agency experience in Toronto preferred (3-4 years).
• Proficient with major social platforms (Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, YouTube).
• Familiar with tracking pixels and third-party ad tech.
• Ability to balance brand and direct-response strategies.
• Strong analytical and data-first mindset.
• Self-starter capable of managing multiple priorities.
• Excellent verbal and written communication.

Responsibilities

• Manage activation, pacing, and performance of paid social campaigns across platforms.
• Optimize campaigns with testing, audience segmentation, and performance analysis.
• Collaborate with Director, Paid Social to review progress and KPIs.
• Create and deliver customized performance reports with insights and recommendations.
• Develop strategic POVs and campaign recommendations for assigned accounts.
• Contribute to new business with research, platform strategy, and paid social expertise.
• Support implementation of emerging platforms and tools with leadership.
• Lead education and mentorship for media planners with strategy/audience data.

Skills

Paid social

Agency experience

Social platforms

Tracking pixels

Brand DR balance

Data analysis

Self-starter

Communication

Education

Bachelor's degree

Experience considered

Job description

Schedule: Monday to Friday (3 days in office, 2 remote)

Salary: $70,000 to $80,000

We are actively hiring for this position

Company Overview:

True Media Canada is a premier strategic media agency that specializes in delivering innovative, data-driven solutions to drive measurable results. With an in-depth understanding of consumer behavior, market trends, and cutting‑edge media technologies, we craft impactful campaigns that effectively connect brands with their target audiences. Our collaborative, insights-driven approach ensures that every media investment is optimized to achieve maximum impact. At True Media Canada, we value curiosity, adaptability, and a commitment to excellence, positioning ourselves as a trusted partner for leading brands across industries.

Job Overview:

The Senior Paid Social Specialist is responsible for the implementation, management, and optimization of social campaigns. Responsible for executing effective and innovative social media campaigns on Facebook, LinkedIn, Instagram, and other social platforms. The Senior Paid Social Specialist is expected to bring a data-driven approach to campaign management by consistently testing various targeting strategies and utilizing technology from strategic preferred marketing developers.

Key Responsibilities:

(Other duties may be assigned as required.)

• Manage and monitor activation, pacing, and performance of paid social media campaigns across multiple platforms.
• Optimize campaign performance through consistent testing, audience segmentation, and performance analysis.
• Collaborate with the Director, Paid Social to review campaign progress, recommend enhancements, and ensure client KPIs are met.
• Create and deliver customized performance reports, providing meaningful insights and recommendations.
• Develop strategic POVs and campaign recommendations for assigned accounts.
• Participate in new business efforts by contributing to research, platform strategy, and paid social expertise.
• Support implementation and evaluation of emerging platforms and tools in collaboration with leadership.
• Take the lead in education and mentorship efforts, and be a resource for media planners with strategy/audience data and changes in social platforms.

Qualifications:

• 4+ years of relevant work experience in paid social media or digital campaign management.
• At least 3-4 years of hands‑on experience managing campaigns within an agency setting in Toronto is preferred.
• Proficient with social platforms including Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok, Snapchat, and YouTube.
• Familiarity with campaign tracking pixels and third‑party ad technology.
• Demonstrated ability to balance both brand and direct-response campaign strategies.
• Strong analytical skills with a data-first mindset.
• Self-starter with the ability to manage multiple priorities in a fast-paced, collaborative environment.
• Strong verbal and written communication skills.

Education & Experience:

• Bachelor's degree in Advertising, Marketing, Communications, or a related field preferred.
• Equivalent professional experience in media planning or agency roles may be considered in lieu of formal education.

Why True Media Canada?

At True Media Canada, we foster a collaborative, forward-thinking environment where creativity, innovation, and client success are paramount. Join our dynamic team and contribute to shaping the future of media strategy.

Interview Process

Our recruitment process is structured and transparent, with candidates assessed consistently against role-related criteria.

Step 1: Qualified candidates complete an initial phone or virtual interview with a Talent Acquisition Specialist.

Step 2: Shortlisted candidates participate in a phone or virtual interview with the Hiring Manager.

Step 3: Selected candidates attend an in-person or virtual interview with the Hiring Manager and relevant team members.

AI Disclosure

We use AI-assisted tools to help screen resumes for key skills and minimum requirements relevant to the role. All results are reviewed by our hiring team to ensure thoughtful and balanced decision making.

True Media Canada is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all.