Director, Paid Social Activation — Hybrid Toronto Leader

Interpublic; Toronto; Hybrid; CAD 95,000 - 105,000; Full time

Job summary

Omnicom Media Canada is seeking a Director of Paid Social Activation to lead our paid social discipline across platforms, drive strategic direction, and grow client portfolios. You will oversee senior client relationships, manage resources and profitability, and mentor activation teams across hybrid Toronto offices.

The ideal candidate has 8–10+ years in paid social, deep platform knowledge, and executive leadership experience.

Qualifications

• 8–10+ years experience in paid social or digital media.
• Proven leadership across teams and client portfolios.
• Strong business and financial acumen.
• Deep platform expertise and industry knowledge.
• Executive-level communication and leadership skills.
• Ability to drive innovation and organizational impact.

Responsibilities

• Define and evolve paid social frameworks, best practices, and activation approaches.
• Lead strategic planning across client portfolios, aligning paid social to business outcomes.
• Drive innovation across platforms, tools, and partnerships.
• Lead senior client relationships and high-level strategic discussions.
• Identify and drive new business opportunities and account growth.
• Oversee financial performance including revenue, profitability, and resourcing.
• Lead and develop Associate Directors and broader activation teams.
• Build organizational capability, structure, and culture.
• Partner with cross-functional teams to drive integrated media strategies.
• Stay ahead of industry trends and platform developments.

Skills

Paid social expertise

Leadership experience

Strategic planning

Financial acumen

Executive communication

Industry knowledge

Job description

Omnicom Media Canada is seeking a Director of Paid Social Activation to lead our paid social discipline across platforms, drive strategic direction, and grow client portfolios. You will oversee senior client relationships, manage resources and profitability, and mentor activation teams across hybrid Toronto offices.

The ideal candidate has 8–10+ years in paid social, deep platform knowledge, and executive leadership experience.