Senior Manager, Paid Media (Digital Advertising)

RIM Recruitment Professionals; Toronto; Hybrid; CAD 100,000 - 130,000; Full time

Job summary

RIM Recruitment Professionals is seeking a Senior Manager, Paid Media to lead and optimize media strategy across Meta, TikTok, YouTube, and other digital channels for a growing beauty and personal care portfolio. The role combines strategic thinking with hands-on execution to drive awareness, demand and retailer performance.

You will own budgets, reporting, and optimization, working with internal teams and an external agency.

Qualifications

• 5+ years of experience in paid media or digital advertising.
• Strong hands-on knowledge of Meta, TikTok and YouTube/Google Ads.
• Proven ability to develop full-funnel media strategies and explain rationale.
• Experience supporting consumer brands through retailers, marketplaces or stores.
• Strong analytical and numerical skills with data-driven decision making.
• Experience developing performance reports or dashboards for leadership.
• Ability to communicate findings clearly with evidence-backed recommendations.
• Experience managing multiple campaigns, budgets and priorities in a fast-paced environment.
• Ability to work onsite in Vaughan four days per week.

Responsibilities

• Develop and lead paid media strategies across Meta, TikTok, YouTube and other digital channels.
• Plan and optimize full-funnel campaigns aligned with brand priorities and commercial objectives.
• Manage budgets, targeting, testing and optimization with agency and partners.
• Connect media performance to business indicators such as retail sales and Amazon traffic.
• Evaluate campaign results and factors influencing performance.
• Develop and improve campaign reporting and dashboards with clear insights.
• Recommend how to allocate investment across channels based on performance.
• Collaborate with Brand, Creative, eCommerce, Sales and Analytics teams on launches.

Skills

Paid media

Meta Ads

TikTok Ads

YouTube Ads

Campaign optimization

Budget management

Analytics

Communication

Multi-channel

Tools

Google Ads

Job description

JOB-38905 Position: Senior Manager, Paid Media (Digital Advertising) Location: GTA -North Toronto / Vaughan Work Type: Four days in-office / one day remote Compensation: $100, 000-$130, 000 base plus bonus Job Type: Full-Time, Permanent

About Our Client

Our client is a growing beauty and personal care company with a portfolio of recognized consumer brands sold through major retailers and eCommerce marketplaces. They are looking for a Senior Manager, Paid Media (Digital Advertising) to lead paid media strategy, campaign optimization and performance measurement across multiple brands. This is a hands-on role for someone who can think strategically, execute tactically and connect media investment to measurable business results. You will build full-funnel campaigns across Meta, TikTok, YouTube and other digital channels, driving awareness and demand that support purchases through Amazon, retailer websites and physical stores. The business operates within a retail-driven, omnichannel environment, making experience measuring performance beyond a brand's own website particularly valuable. Working with internal teams and a paid media agency, you will evaluate performance, challenge recommendations and explain where investment should go - and why.

What You'll Be Doing

• Develop and lead paid media strategies across Meta, TikTok, YouTube and other relevant digital advertising channels
• Plan and optimize full-funnel campaigns aligned with brand priorities and commercial objectives
• Manage budgets, targeting, creative testing and campaign optimization in partnership with agency and platform partners
• Connect media performance to business indicators, including retail sales performance, sales velocity and Amazon product-page traffic
• Evaluate campaign results and investigate the factors influencing performance, including optimization objectives, audiences, placements and creative
• Develop and improve campaign reporting and dashboards, translating data into clear insights and recommendations for leadership
• Recommend how to allocate investment across channels, brands and campaigns based on performance, business priorities and available evidence
• Partner with Brand, Creative, eCommerce, Sales and Analytics teams to support launches and ongoing campaigns
• Manage multiple campaigns concurrently, maintaining clear priorities and accountability across partners

What We're Looking For

• 5-7+ years of experience in paid media or digital advertising, with ownership of both strategy and execution
• Strong hands-on knowledge of Meta, TikTok and YouTube / Google Ads, including campaign setup, targeting, optimization and measurement
• Proven ability to develop full-funnel media strategies and explain the rationale behind channel selection and budget allocation
• Experience supporting consumer brands sold through retailers, marketplaces or physical stores, with an understanding of how media influences sales beyond DTC eCommerce
• Strong analytical and numerical skills, including confidence interpreting media metrics, evaluating assumptions and assessing business impact
• Experience developing performance reports or dashboards that inform marketing and investment decisions
• Ability to communicate findings clearly, support recommendations with evidence and respond thoughtfully to questions
• Experience managing multiple campaigns, budgets and competing priorities in a fast-paced environment
• Ability to work onsite in Vaughan four days per week

Preferred

• Experience Beauty, personal care, fashion, CPG or another relevant consumer category
• In-house experience within a retail-driven consumer business
• Agency experience supporting established consumer brands and substantial media budgets
• Experience working with digital advertising platforms or platform partners
• Exposure to Amazon Ads, Walmart Connect or other retail media networks

Why This Role

• Ownership of paid media strategy across multiple growing consumer brands
• Opportunity to influence both marketing investment and commercial performance
• Scope to strengthen reporting, measurement and how campaign insights inform business decisions
• Collaborative, entrepreneurial environment with exposure to senior leadership

Note: We thank all applicants for their interest; however, only those selected for further consideration will be contacted.

The posted salary range reflects expected compensation for this role. Actual compensation will be determined based on the successful candidate’s experience, skills and qualifications and may fall anywhere within the range.

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