Paid Media Content Specialist

Lankin Investments; Vaughan; On-site; CAD 65,000 - 110,000; Full time

Job summary

Lankin Investments in Vaughan, Canada, is seeking a highly creative Paid Media Content Specialist to craft conversion‑oriented video, graphics, and ad concepts for paid campaigns across Meta, TikTok, Google Ads, and more.

You will work with our Digital Marketing team to test and optimize creative assets, produce multiple variants for A/B testing, and drive measurable growth in investor acquisition.

Qualifications

• 3+ years of paid media or performance marketing content production.
• Strong portfolio of high‑performing video and graphic content.
• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, InDesign).
• Experience creating content for Meta, TikTok, Google, YouTube ads.
• Understanding of creative testing and conversion‑focused storytelling.
• Experience with videography, photography, lighting, and audio production.
• Excellent visual storytelling and communication skills.
• Highly organized with ability to manage multiple projects in a fast‑paced environment.
• Collaborative mindset focused on measurable business results.

Responsibilities

• Plan, shoot, edit, and produce high‑converting video content for paid advertising campaigns across Meta, TikTok, YouTube, Google Ads, and LinkedIn.
• Design static, carousel, display, and motion graphic assets optimized for digital advertising.
• Develop engaging creative tailored to different audience segments, campaign objectives, and stages of the customer journey.
• Create multiple creative variations for ongoing A/B testing and campaign optimization.
• Write compelling ad hooks, headlines, and creative concepts that capture attention and increase conversions.

Skills

Video production

Graphic design

Storytelling

Creative testing

Communication

Project management

Videography

Photography

Lighting

Audio production

Tools

Premiere Pro

After Effects

Photoshop

Illustrator

InDesign

Job description

Lankin Investments is a premier Canadian real estate investment and asset management firm with over 15 years of success acquiring, managing, and operating multi‑residential properties nationwide. Our expertise in real estate has enabled growth across complementary businesses, creating a diversified investment platform. We foster a people‑first culture that values innovation, collaboration, and continuous professional development.

About the Role

Lankin Investments is seeking a highly creative and performance‑driven Paid Media Content Specialist to create compelling visual content that generates qualified leads and supports investor acquisition across Meta, TikTok, Google Ads, and other digital advertising platforms.

This is not a traditional social media content role. You'll be responsible for producing conversion‑focused creative—including video, graphics, motion design, and ad concepts that are specifically designed for paid media campaigns. Working closely with our Digital Marketing team, you'll continuously develop, test, and optimize creative assets that improve campaign performance and drive measurable business growth.

The ideal candidate understands that great creative is both visually engaging and performance‑driven, using data and creative testing to continually improve results.

Key Responsibilities

• Plan, shoot, edit, and produce high‑converting video content for paid advertising campaigns across Meta, TikTok, YouTube, Google, and LinkedIn.
• Design static, carousel, display, and motion graphic assets optimized for digital advertising.
• Develop engaging creative tailored to different audience segments, campaign objectives, and stages of the customer journey.
• Create multiple creative variations for ongoing A/B testing and campaign optimization.
• Write compelling ad hooks, headlines, and creative concepts that capture attention and increase conversions.

Qualifications

• 3+ years of experience producing creative for paid media, digital advertising, or performance marketing campaigns.
• Strong portfolio showcasing high‑performing video and graphic content created specifically for paid advertising.
• Advanced proficiency in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, Illustrator, and InDesign.
• Experience creating content for Meta Ads, TikTok Ads, Google Ads, YouTube Ads, and other digital advertising platforms.
• Strong understanding of creative testing, conversion‑focused storytelling, and paid media best practices.
• Experience with videography, photography, lighting, and audio production.
• Excellent visual storytelling, creative thinking, and communication skills.
• Highly organized with the ability to manage multiple creative projects in a fast‑paced environment.
• A collaborative mindset with a passion for creating content that delivers measurable business results.