Digital Marketing Lead

BTV - Business Television; Surrey; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Extended health care

Dental care

Paid time off

Company Events

Job summary

BTV – Business Television, a Surrey, BC-based marketing agency, seeks a Digital Marketing Lead to own planning, execution, and optimization of multi-channel campaigns. You'll drive investor lead generation for clients, blend performance marketing with AI-enabled workflows, and shape creative strategy across Meta, Google, LinkedIn, and more.

You'll build landing pages in Webflow, manage email nurture in HubSpot, and push innovative AI-powered advertising strategies for publicly traded

Qualifications

• 5+ years of experience in digital or performance marketing
• Strong understanding of paid social advertising
• Experience with lead generation and conversion optimization
• Comfortable managing multiple campaigns simultaneously
• Strong analytical mindset with the ability to make data-driven decisions
• Excellent copywriting and creative thinking skills
• Highly organized and self-motivated
• Curious, adaptable, and eager to experiment with new technologies

Responsibilities

• Own the planning, execution, and optimization of digital marketing campaigns across multiple channels
• Manage paid advertising across Meta, LinkedIn, Google Ads, Reddit, X, and other platforms
• Plan and optimize CTV/OTT campaigns
• Build and manage retargeting campaigns
• Create lead generation campaigns for Clients
• Develop B2B marketing campaigns to generate new business opportunities
• Build high-converting landing pages in Webflow
• Create digital advertising assets and campaign creative using AI tools
• Develop thought leadership campaigns that position clients as industry leaders
• Build and optimize email marketing and nurture campaigns in HubSpot
• Monitor campaign performance and continually improve ROI through testing and optimization
• Analyze campaign data and present actionable insights
• Stay ahead of new digital marketing trends and AI tools

Skills

Paid social

Lead generation

Conversion optimization

Analytics

Copywriting

Organizational skills

Tools

HubSpot

Webflow

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Reddit Ads

X Ads

CTV Platforms

ChatGPT/Claude

Job description

BTV – Business Television is a full-service marketing agency specializing in financial communications. For 28 years, we’ve helped publicly traded companies and financial institutions attract investors through strategic marketing, creative production, and targeted distribution.

We're looking for a Digital Marketing Lead who thrives at the intersection of performance marketing, lead gen, creative strategy, and AI. This isn't a traditional marketing role. You'll build and optimize campaigns that generate qualified investor leads for clients (publicly traded companies) while helping shape the future of AI-powered marketing workflows.

If you're someone who enjoys testing new ideas, analyzing performance, embracing emerging technology, and owning campaigns from concept to conversion, we'd love to meet you.

What You'll Be Doing

You’ll own the planning, execution, and optimization of digital marketing campaigns across multiple channels.

Responsibilities include

• Manage paid advertising across Meta, LinkedIn, Google Ads, Reddit, X, and other emerging platforms
• Plan and optimize CTV/OTT campaigns through user platform
• Build and manage retargeting campaigns across multiple channels
• Create lead generation campaigns for Clients
• Develop B2B marketing campaigns to generate new business opportunities
• Build high-converting landing pages in Webflow
• Create digital advertising assets, banners, and campaign creative using Canva and AI tools
• Develop thought leadership campaigns that position BTV’s clients as an industry leader
• Build and optimize email marketing and nurture campaigns in HubSpot
• Monitor campaign performance and continually improve ROI through testing and optimization
• Analyze campaign data and present actionable insights
• Stay ahead of new digital marketing trends, AI tools, and advertising platforms

QUALIFICATIONS

• Minimum 5 years of experience in digital or performance marketing
• Strong understanding of paid social advertising
• Experience with lead generation and conversion optimization
• Comfortable managing multiple campaigns simultaneously
• Strong analytical mindset with the ability to make data-driven decisions
• Excellent copywriting and creative thinking skills
• Highly organized and self-motivated
• Curious, adaptable, and eager to experiment with new technologies

Bonus Points If You Have Experience With

• Investor Relations or capital markets marketing
• Lead Gen / Marketing for publicly traded companies
• CTV/OTT advertising
• AI workflow automation or AI agent implementation
• Prompt engineering and AI-assisted content creation

Tools You'll Use

• HubSpot
• Webflow
• Meta Ads Manager
• Google Ads
• LinkedIn Campaign Manager
• Reddit Ads
• X Ads
• CTV Platforms
• ChatGPT, Claude, and emerging AI platforms

Job Type

Full-time

Pay: Salary

$100K + based on experience and demonstrated ability.

• Extended health care
• Dental care
• Extended health care
• Paid time off
• Company Events

Work Location

Corporate office is in Surrey, BC. Can be hybrid role or remote.