Outside Sales Representative - Food Distribution (GTA)

CTS Foods; Toronto; On-site; CAD 60,000 - 120,000; Full time

Benefits offered by this job

Insurance benefits

Employee product discounts

Casual Friday culture

Long-term growth opportunity

Job summary

C.T.S. Food Brokers Inc. in the Greater Toronto Area is seeking an Outside Sales Representative to own and grow a GTA territory, prospect new customers, and build lasting relationships with chefs, buyers, and store managers.

This field-based role emphasizes selling our premium product portfolio, driving promotions and launches, and using CRM tools to track pipeline. A valid driver's license and willingness to travel locally are required.

Qualifications

• 2+ years of B2B sales experience (foodservice / distribution preferred).
• Proven ability to prospect and close new business.
• Strong communication and negotiation skills.
• Self-motivated and comfortable working independently.
• Organized with strong time management skills.
• Valid driver's license and willingness to travel locally.
• Comfortable using CRM and sales tools.
• Bilingual English / French is an asset.

Responsibilities

• Own and grow a sales territory within the GTA.
• Prospect new customers through cold calling, site visits, referrals, and networking.
• Build long-term relationships with chefs, buyers, and store managers.
• Present and sell our product portfolio with confidence.
• Manage pricing discussions, promotions, and product launches.
• Grow existing accounts and increase order volume.
• Track sales activity, pipeline, and performance using CRM and digital tools.
• Work closely with operations and customer service to ensure excellent service.
• Monitor competitors and identify market opportunities.

Skills

B2B sales

Prospecting

Negotiation

CRM

Time management

Communication

Driver's license

Travel locally

French (asset)

Tools

CRM

Sales tools

Job description

Location: Toronto / GTA

Job Type: Full-Time

Compensation: Base Salary + Uncapped Commission

Industry: Food Distribution / B2B Sales

About C.T.S. Food Brokers Inc.

C.T.S. Food Brokers Inc. is a growing food distribution company supplying premium specialty products to grocery stores and foodservice operators across Ontario. We are expanding our product portfolio and customer base and are looking for a motivated Outside Sales Representative to help drive growth in the Greater Toronto Area.

This is a field-based role focused on prospecting, relationship building, and account growth.

What You'll Do

• Own and grow a sales territory within the GTA
• Prospect new customers through cold calling, site visits, referrals, and networking
• Build long-term relationships with chefs, buyers, and store managers
• Present and sell our product portfolio with confidence
• Manage pricing discussions, promotions, and product launches
• Grow existing accounts and increase order volume
• Track sales activity, pipeline, and performance using CRM and digital tools
• Work closely with operations and customer service to ensure excellent service
• Monitor competitors and identify market opportunities

What We're Looking For

• 2+ years of B2B sales experience (foodservice / CPG / distribution preferred)
• Proven ability to prospect and close new business
• Strong communication and negotiation skills
• Self-motivated and comfortable working independently
• Organized with strong time management skills
• Valid driver's license and willingness to travel locally
• Comfortable using CRM and sales tools
• Bilingual English / French is an asset

Compensation & Benefits

• Year 1 Base Salary: $60,000 (negotiable based on experience)
• Year 2+: $40,000 base + uncapped commission
• Realistic On-Target Earnings: $80,000-$120,000+
• Insurance benefits
• Employee product discounts
• Casual Friday culture
• Long-term growth opportunity within the company